Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Internal communications drive culture and engagement in many ways.

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. The post Can Technology Companies Achieve Diversity?

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How employee communications technologies are enabling ‘continuous listening’

PR Daily

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

What Communicators Need to Know About Measurement Right Now

PRSay

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. What is the new guide intended to do for communicators? . Measurement” is the most basic… it’s another word for “counting.”

PR Measurement: How is Communications Proving Value?

Sword and the Script

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020.

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

How to Measure PR & Marketing on a Limited Budget

Glean.info Blog

A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Set goals that are easy to measure. Measure against goals.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. RELATED: Join us for our Leadership and Executive Communications Conference ]. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Dorothy Crenshaw is CEO of Crenshaw Communications.

PR 2020 vision – AI, professional development, measurement, purpose

Stuart Bruce

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce. CIPR corporate communications CSR Ethics Measurement and Evaluation PRCA public relations Technology

Communications priorities for 2021 and beyond

PR Daily

Ragan’s Communications Leadership Council Benchmark Report reveals new areas of focus for communicators that add to more traditional concerns. New priorities have emerged in the communications discipline this year, all of them related to the shocks of 2020.

Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. The platform has developed a trusted, real-time, safety measurement platform accessible through a mobile phone or smartwatch.

PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation

Glean.info Blog

Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. Signs of Improving PR Measurement. The survey indicates growing appreciation of PR measurement. Yet relatively few PR pros say measurement is one of their common activities.

Communications tech changes coming faster than ever

PR Daily

The global pandemic and the widespread move to remote work brought with it technological changes that might not have become common for years. The pace of technological change moved into hyperdrive in 2020, especially in the area of virtual communications, and there’s no going back.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns. Along with measurement, nearly two-thirds of PR pros (61%) grapple with finding and engaging relevant journalists, and the same amount feel pressured by shrinking budgets.

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How a PR Pro changed the measurement landscape

PR Daily

When I realized I was their ninth Director of Corporate Communications in five years, I decided that I had to demonstrate my value, or I’d quickly be out of a job. Within a week I’d put together a business plan for a company built around measurement. How We Did It Measurement PR

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. From my own experience, I’ve observed that innovation is often linked with technology. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. PR talent expert Jamie McLaughlin of JWM Talent shares how he sees the future of the PR role as new technology becomes more deeply embedded in companies and agencies.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

The VR/AR Measurement Challenge

Media Bullseye

Virtual reality (VR) and augmented reality (AR) have been around for years, but they are just now starting to seep into the mainstream discussion for communications, rather than being relegated to tech-specific outreach and forums. As communicators begin to test the waters to see how and when they might use VR and AR technologies as part of their public relations plans, that persistent question has started to surface: “How the heck are we going to measure this?”.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. Employees expect company communications to reflect the world they live in, and their employers, often begrudgingly at first, come to realize that these tools can help everyone be more productive and efficient. There’s no such thing as “set it and forget it” when it comes to company communication. Truly great employee communication still requires creativity and a human touch.

How internal communications will change again in 2021

PR Daily

Think multi-channel and measured. Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly.

Why It’s Hard to Measure PR in the First Place

Onclusive

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable.

Report: The role of communications pros expands dramatically amid relentless global crises

PR Daily

Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators. The Benchmark Report reflects that dizzying pace, but more, it provides communicators with a blueprint for 2021 and beyond.

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Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Featured Trends travel technology

Travel 218

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together.

Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And yet, that’s not a precise measure when it comes to earned media.

3 Measurement Tools for PR Pros

Cision

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. PR professionals are realizing that measurement needs to be a standard part of every campaign strategy—and, luckily, there are tools and technology now to make it a bit easier. Best Practices Featured measurement

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. Communicators must solve crises faster than ever before. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms. PR pros should measure their efforts online, using them to help prove their worth. You need to take a more audience-centric approach to communication,” Crampton says.

How to Measure the Success of Video Communications

Shift Communications

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel.

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Setting up your communications team for success using goals and metrics aligned with business impact

Onclusive

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Setting SMART communications goals aligned with business objectives. Measuring real business impact of earned and owned media.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS COMMUNICATIONS. MEASURED THOUGHTS.

How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. ET to discuss social media and getting into the strategic communications mindset. Joining us on the 19th will be special guest and co-host, Karen Freberg ( @kfreberg ), who is an author, consultant and assistant professor in strategic communications at the University of Louisville. Give us your best definition of strategic communications?