Mindful Marketing

DECEMBER 19, 2021

.” Given that this location system leverages a vast network of strangers’ devices, Apple has made privacy a top priority. ” These measures appear effective in protecting the property owner, i.e., the person who places the AirTag on their own phone, in their own bag, etc.;

Travel 86

Travel Privacy Measurement Course 86

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Adherence to privacy regulations.”. Pressure on measurement.

Communications 120

Communications Crisis Internal International 120

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. Algorithm changes, impact of privacy, fake influence and buying likes, and many more topics were covered here.

Data 42

Data Media Case Study Social Media 42

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

Publicity 87

Publicity Ethics Technology Government 87

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti.

Communications 63

Communications Healthcare Print Community 63

wiredPRworks

FEBRUARY 11, 2016

Writing tips to help you make the most of the only thing people really read. Measuring social media success with the right tools. Effectively manage your privacy and communication settings. Ways to use WordPress to promote events. Adding direct marketing principles to all content, visual and text, for better conversion.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JANUARY 4, 2011

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read it here.] [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Social Media 78

Social Media Web Media Measurement 78

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

DECEMBER 16, 2010

Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Start measuring. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. Set benchmarks. Saying “start, engage, build&# etc.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

Facebook 107

Facebook Privacy Twitter Social Media 107

Stephen Waddington

AUGUST 19, 2019

Personal relationships, privacy, social life, and timekeeping are all potential flash points. The only way to be a better writer is to read and write more. Align yourself to that outcome and measure yourself against that metric. The student demands a level of service from the teaching institution.

Comparison 102

Comparison Privacy Employee Construction 102

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. When I was writing todays post on Facebook turning your "likes" into ads, I was reminded of the whole Flickr/Virgin Mobile deal from a few years ago.

Policies 86

Policies Twitter Facebook Writing 86

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. 1) Digital is killing creativity in marketing.

Creativity 76

Creativity Study Survey Advertising 76

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. We can use it to measure and evaluate our success. Our notions of privacy and confidentiality will be challenged. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ReimaginePR

SEPTEMBER 21, 2016

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.

Telecommunications 120

Telecommunications Privacy Software Data 120

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

PRSay

APRIL 18, 2016

Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Tchividjian writes weekly ethics blog. . He also considers the practice of un-blocking certain advertisers for a fee mere extortion.

Ethics 60

Ethics Web Advertising Advertising 60