Remove Measurement Remove Privacy Remove Storytelling Remove Writing
article thumbnail

Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. This means that pitching must start with the right data and end with measurement. Also, make sure that it’s compliant with privacy laws such as GDPR.

Pitching 370
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 189
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 186
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.

article thumbnail

A Beginner’s Guide to Digital Media

5W PR

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78
article thumbnail

Will Generative AI Replace Marketers and Content Creators?

Landis PR

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

article thumbnail

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.