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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape. Just as reporters will trash long-winded, off-topic and boring pitches and press releases, consumers and other stakeholders can quickly click away from storytelling efforts that are more stuffy corporate-speak than a compelling narrative. Read PR pro Dorthy Crenshaw’s tips for sidestepping common storytelling pitfalls here. MEASURED THOUGHTS.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Here are today’s top stories: Facebook launches privacy tool. The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. MEASURED THOUGHTS. The post Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China appeared first on PR Daily.

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Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Here are today’s top stories: Instagram preempts privacy questions on new messaging feature. Industry insiders should pay attention to see just how much of their privacy consumers are willing to trade away. MEASURED THOUGHTS. The post Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle appeared first on PR Daily.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Disclose how you’re using data and make sure you’re following privacy best practices before you’re forced to do so through regulations (some of you might already be, through Europe’s GDPR). MEASURED THOUGHTS.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

MEASURED THOUGHTS. Twitter scrambles to protect privacy, and YouTube cracks down on fake news. In a blog post, Twitter wrote : Protecting the privacy and safety of the people who use Twitter is our number one priority and we remain focused on stopping abuse of Twitter’s API as quickly as possible. The post Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out appeared first on PR Daily.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. A recent global study found that 62% of consumers want companies to take a stand on pressing issues such as fair employment practices, immigration, data privacy and climate change. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

MEASURED THOUGHTS. Protect your privacy in between meetings with a webcam cover. Grab this webcam with microphone and privacy cover for an all-in-one setup. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

MEASURED THOUGHTS. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. However, consumers’ growing privacy concerns probably contributed to the market decline. She acknowledges that “privacy is top of mind” both for consumers and her executive team. I think the tech world needs to own this better communicate privacy standards to build trust,” she said. “I

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. I’m hoping 2020 is the year we can back away from quantity as a measure of quality, and focus on creating deeper and more meaningful relationships with the audiences that gather around our message.”—

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

In a blog post, Microsoft wrote : This new structure would build on the experience TikTok users currently love, while adding world-class security, privacy, and digital safety protections. MEASURED THOUGHTS.

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Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. MEASURED THOUGHTS.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. Communicators will have to become more savvy about data collection in light of privacy concerns and restrictions to provide consumers with valuable content and offerings. MEASURED THOUGHTS. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more appeared first on PR Daily.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. MEASURED THOUGHTS. privacy laws, including California’s Privacy Act.

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

The social media app said it’s exiting the market in Hong Kong following concerns over data sharing and privacy in relation to China’s new national security law. Why it’s important: As social media platforms and tech companies grapple with international laws and how they could affect users globally, communicators can also use this as a reminder of the growing concerns over users’ privacy and data. MEASURED THOUGHTS.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. MEASURED THOUGHTS.

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

MEASURED THOUGHTS. The growth stands despite consumers’ growing privacy concerns as well as criticism over the way Facebook continues to allow political ads on its platform. Why it matters: Whether you’re conducting privacy and data collection or taking a position on a divisive social or political issue, you can’t please everyone. Also: Lyft’s restructuring to cut 90 jobs, the importance of featuring news releases within your newsroom, take our reader survey, and more.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

MEASURED THOUGHTS. Why you should care: Social media and technology platforms are struggling to maintain trust as privacy and cybersecurity concerns grow, but communicators don’t have to work for these companies to be affected. For example, if user growth numbers stagnate or decline because of privacy or cybersecurity concerns, you might want to remove the platform from your list of online presences.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

MEASURED THOUGHTS. Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy. Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Data privacy and protection are extremely important to Princess Cruises and the company regrets this incident. As part of its ongoing operations, the company is reviewing security & privacy policies and procedures and implementing changes when needed to enhance information security. MEASURED THOUGHTS. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. We asked how—or whether—you were using the metric “share of voice” to measure your campaigns.

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

MEASURED THOUGHTS. On Monday, the social media platform introduced new policies and settings designed to protect children and their privacy. Why it’s important: Business Insider reported that the new policies might cost YouTube’s ad revenue to decrease by up to $50 million, but the changes were made after Google paid $170 million to settle a lawsuit asserting that YouTube had violated the Children’s Online Privacy Protection Act.

Popeyes’ chicken sandwich gooses profits, Google’s HR exec steps aside, and Tyson lays off 500

PR Daily

MEASURED THOUGHTS. Rakuten told Motherboard in an email this was introduced to comply with the California Consumer Privacy Act (CCPA). Though Edison declined to comment, Foxintelligence executives argued that its methods strike a balance between delivering value and respecting users’ privacy. As consumers’ privacy concerns grow—along with data-gathering regulations—figure out how you’re going to obtain consumer data along with ways to clearly disclose your efforts.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The report said spreading user data (including location, political views, sexual orientation and more) violates privacy laws in Europe as well as in states such as California. MEASURED THOUGHTS. Content Marketing Crisis Communications Executive Communication Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. Meanwhile, Zoom has turned to security consultants and privacy experts to fix its security issues and fix its image following a slew of negative headlines and “Zoombombing.”. MEASURED THOUGHTS.

Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition

PR Daily

MEASURED THOUGHTS. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Why it matters: As Twitter and other social media platforms struggle for user numbers and growth—along with grappling with PR crises sprouted from privacy concerns and harassment issues among users, remind yourself that a single platform shouldn’t be where you pin your organization’s online success.

Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

PR Daily

MEASURED THOUGHTS. The spread can serve as a reminder that although video content is popular, there are opportunities to stand out and attract consumers with podcasts and audio storytelling in a space that isn’t yet oversaturated with content. Report: Consumers say tech companies can do better on privacy and more.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

MEASURED THOUGHTS. Why it’s important: Though Microsoft recently announced that it might acquire TikTok, the future of the social media app with its privacy and data concerns remains uncertain.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

As many industries grapple with data security, best practices and privacy concerns, Davison says, there are interesting stories for companies who are taking early measures. “It’s Writing should improve’. Davison says one way PR pros can help their pitch stand out is to step up their writing. Writing is so important, even though a lot of writing has gone downhill,” she says. Writing should improve. Writing is really important.”.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019. MEASURED THOUGHTS.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

It writes: TikTok isn’t about you or what you’re doing. It’s not about privacy and friends, but strutting on the world stage. MEASURED THOUGHTS. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. In reply, Procter & Gamble’s chief brand officer, Marc Pritchard, said advertisers must “blend” marketing messages and ads “with filmmaking, journalism, technology, music, comedy and just storytelling.”. MEASURED THOUGHTS. Many experts argue that PR is more than just writing press releases—but how much more?

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

Oracle and Walmart tout TikTok partnership, Nikola founder and chairman resigns, and brands silent after Ruth Bader Ginsburg’s death

PR Daily

In a press release , Oracle’s chief executive, Safra Catz, said: We are a hundred percent confident in our ability to deliver a highly secure environment to TikTok and ensure data privacy to TikTok’s American users, and users throughout the world. MEASURED THOUGHTS.

Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. MEASURED THOUGHTS. We asked how you would advise responding to California’s data privacy law, and nearly half (46%) said to wait for federal laws and regulations before changing your data collection strategies. How should you organization respond to California's data privacy law?

11 keys for health care PR success amid COVID-19

PR Daily

Learn the science behind the medicines and treatments that you’re writing about and fact-check all sources. Analogies and storytelling help simplify difficult medical and scientific concepts. Set PR measurement expectations.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The invasion of Khan’s privacy along with other mysterious aspects of the incident have caused a scandal prompting Bouée’s departure. MEASURED THOUGHTS. Make sure posts to your own newsroom are more than just press releases, instead offering clear, jargon-free writing accessible to everyone. 93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy.

Mattel introduces American Girl with hearing loss, U-Haul shuns new hires who use nicotine, and Spotify bans political ads

PR Daily

Also: California’s Consumer Privacy Act starts, workplace distractions take a toll on employees, Muscle Milk aims to reward year-round fitness fans, and more. Good morning, PR pros: On Wednesday, California’s Consumer Privacy Act went into effect, ushering in 2020 with a bevy of warnings for organizations that collect consumers’ data. MEASURED THOUGHTS.

Uber chief’s comments spark #BoycottUber return, Google takes heat for patient data collection, and Amazon’s digital ad power

PR Daily

MEASURED THOUGHTS. Microsoft has announced it will honor California’s data privacy law throughout the United States. How should you organization respond to California's data privacy law? Crisis Communications Executive Communication Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Is a freelance website a good place to pitch your services?

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more. I firmly believe it will help Avast focus on and unlock its full potential to deliver on its promise of security and privacy. MEASURED THOUGHTS. The effort showcases the power of data and measurement, along with ways you can harness that power to drive emotional and evocative storytelling efforts.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. 11) Privacy regs bring back the basics.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Also see PR and Storytelling; Off Script No. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.