ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.

Leadership 295

Leadership Industry Conference Trade Shows 295

Solo PR Pro

JUNE 8, 2021

After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. The post Spotlight on a Solo PR Pro: Meet Nicole Castro appeared first on Solo PR Pro. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.

Leadership 170

Leadership Industry Conference Trade Shows 170

The Hoyt Organization

SEPTEMBER 21, 2023

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. More than 250 responses were received from the trade show.

Real Estate 52

Real Estate Company Trade Shows Conference 52

5W PR

SEPTEMBER 27, 2017

The best approach to marketing is an integrated, 360-degree view. If you’re investing in a marketing endeavor without asking how PR can maximize results, you’re likely missing out on exposure, customers and return on investment. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now.

Trends 119

Trends Publicity Communications Marketing 119

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Remote PR Jobs

FEBRUARY 27, 2022

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book.

Writing 130

Writing How To Interviews Pitching 130

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).

B2C 194

B2C Content Marketing Study Trends 194

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. These platforms have come to dominate how billions get their information, and they can offer marketers easy ways to connect with an audience and generate buzz before, during, and after events.

Trade Shows 88

Trade Shows Conference System Social Media 88

Cision

JULY 24, 2017

Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out.

Trade Shows 209

Trade Shows How To Conference Examples 209

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

MaccaPR

FEBRUARY 7, 2022

What’s a marketer to do? With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

SEPTEMBER 4, 2018

The competition gets a vote in your marketing too. The leaders lock themselves in closed-door meetings day after day and only surface for employee or customer interactions that are structured and sterile. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. Marketing, Strategy and War Analogies.

Industry 71

Industry Marketing Trade Shows Leadership 71

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. The work involved in researching, vetting and submitting to annual conferences and meetings is real, and it takes diligence and follow-up. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Bianchi Biz Blog

FEBRUARY 22, 2024

When used strategically along with more traditional PR and marketing techniques in the unique B2B automotive OEM market, social media can help boost SEO, driving traffic to your online properties and amplify your company’s position as an expert. PR can help you build your brand awareness and stay top-of-mind with all the right people.

Automotive 65

Automotive Technology SEO Engineering 65

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Depending on booth size, this should begin several months prior to the show.

Technology 86

Technology Automotive Trade Shows Hotels 86

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Flack's Revenge

MARCH 23, 2015

So, why not ditch the Go Big or Go Home bravado, and ask the following questions before betting big on a trade show Hail Mary? A popular trade show is like a busy news day. Even if you don’t announce at a show, there are ways to get some PR mileage from the opportunity. Can your news really stand out?

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC. About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Cision

FEBRUARY 19, 2016

Oftentimes products will get coverage from a first-impression view, and once on market a more thorough review. Speculative products and products that are a long way off from being on market are not what the staff is looking to review. If you are at a trade show, don’t be afraid to set up a face-to-face meeting.

Pitching 120

Pitching How To Trade Shows Case Study 120

David PR Group

JULY 3, 2015

Clients often ask us how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. You want to create a law firm marketing budget that matches your goals. A law firm marketing budget typically covers costs for advertising, promotion and public relations.

Marketing 40

Marketing How To Web Trade Shows 40

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Let’s set up a time to talk about leveraging Business Wire to meet your visibility and engagement goals.

Facebook 178

Facebook Community Advertising Advertising 178

Mark My Words

SEPTEMBER 21, 2018

With the speed and complexity of today’s landscape, we all have to be able to turn and change direction on a dime ( I refrained from using the word ‘pivot’ deliberately) In marketing alone (at the last count) there was a minimum of 100 channels?—?from from TV and press to direct mail and social networks?—?from

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Solo PR Pro

NOVEMBER 6, 2018

Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. Meeting schedule. How often will you meet with the client? Set expectations.

How To 49

How To Trade Shows Meeting Product Launch 49