MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. What’s a marketer to do? the reporters likes to schedule interviews through?

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Depending on booth size, this should begin several months prior to the show.

Technology 86

Technology Automotive Trade Shows Hotels 86

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. On that trip, Sarah showed initiative, yet remained calm under pressure. Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

NOVEMBER 3, 2016

How do you stand out during and after job interviews? Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC. And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

FEBRUARY 22, 2024

When used strategically along with more traditional PR and marketing techniques in the unique B2B automotive OEM market, social media can help boost SEO, driving traffic to your online properties and amplify your company’s position as an expert. PR can help you build your brand awareness and stay top-of-mind with all the right people.

Automotive 65

Automotive Technology SEO Engineering 65

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Media references are hard for several reasons.

B2B 79

B2B Media eBook Interviews 79

Solo PR Pro

NOVEMBER 6, 2018

Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. Meeting schedule. How often will you meet with the client? Set expectations.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Interview partners or customers planning to attend.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. If your press release fails to meet their requirements, they’ll toss it out.

Writing 82

Writing How To Media Guidelines 82

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. When deciding if influencer marketing is right for you, it is important to consider if your product or service would benefit from third-party validation and if so – what type of individual can help you reach your strategic marketing goals.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

How an Influencer Marketing Agency can Maximize Your Impact, Budget, and ROI. When deciding if influencer marketing is right for you, it is important to consider if your product or service would benefit from third-party validation and if so – what type of individual can help you reach your strategic marketing goals.

Agency 52

Agency Marketing Media Trade Shows 52

ReimaginePR

SEPTEMBER 5, 2016

” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. Interviews. If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Use a Human Voice. Conversational tone for the win!

Blogging 120

Blogging How To Infographics Writing 120