ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

Technology 266

Technology Television Web Social Media 266

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Onclusive

DECEMBER 6, 2021

Global Marketing Strategy, IFAW. We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. Stacey Hedman. NEO analysis helps us understand where IFAW can truly stand out.

Media 370

Media Comparison Software Enterprise 370

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. You can catchup with the replay on YouTube. Measurement is a frequently requested topic in feedback from WaddsCon delegates.

Report 203

Report Energy Print Measurement 203

Cision

AUGUST 7, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 109

Measurement Video Technology Enterprise 109

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot.

Agency 52

Agency Marketing YouTube Video 52

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

MARCH 7, 2023

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career.

Course 52

Course Marketing Analytics Google 52

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. The launch of LinkedIn Marketing Labs. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Entertain, don’t sell. I re-wrote the article.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. This results in higher engagement rates compared to broad, undifferentiated marketing. Each social media platform attracts a different type of audience demographic.

Social Media 65

Social Media Video Viral Brand 65

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Stephen Waddington

AUGUST 6, 2021

WaddsCon started in February, during the second lockdown, as a way for practitioners to explore contemporary areas of marketing and public relations practice. You can re-watch the last five sessions on YouTube. 100 to 200 practitioners have come together between 1-2pm on the last Friday of each month to hear from four speakers.

YouTube 146

YouTube Creativity Community Leadership 146

Katie Paine's Measurement Blog

APRIL 19, 2017

In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk actress in a kitchen. The post How to Measure Paid Influence in Four Easy Steps appeared first on Paine Publishing.

Measurement 45

Measurement How To YouTube Brand 45

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. 58 percent want to improve YouTube knowledge. 50 percent of marketers want to learn more about live video. 14 percent of marketers are using live video.

Facebook 0

Facebook Marketing Video Film 0

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. There are many common pitfalls that marketers face given the growth of influencer culture. That adds up to millions of marketing dollars spent on bots.

Fashion 180

Fashion Instagram Measurement YouTube 180

Stern + Associates

APRIL 17, 2023

Executives may not have these answers, but they can leverage their marketing and PR departments and external partners to paint a clear picture of their audience and create differentiation strategies to maximize brand efforts. Instagram launched Reels and YouTube introduced Shorts – both of which continue to receive high view numbers each day.

Video 88

Video YouTube Instagram Strategy 88

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. Note that while there are a lot of very cool mobile apps for photo manipulation, the ability to process high-resolution images is the key criteria for these tools (though I do throw one in at the end for good measure). Plenty of tutorials on YouTube and elsewhere.

How To 240

How To YouTube Software Creativity 240

Cision

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Facebook, Instagram and YouTube content are now on the Comms Cloud so users can be confident that they are monitoring the complete story across all important channels.

Communications 0

Communications YouTube Analytics Instagram 0

Buchanan PR

NOVEMBER 29, 2023

The Rise of Social Commerce Social commerce is not a new concept, but its prominence has skyrocketed in recent years, driven by the explosive growth of platforms like TikTok, Instagram and YouTube. Importance for PR Professionals As social commerce continues to gain momentum, PR professionals must recognize its strategic implications.

Social Media 80

Social Media YouTube Instagram Trends 80

Beyond PR

AUGUST 9, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 65

Measurement Video Technology Enterprise 65

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Prohibition

SEPTEMBER 8, 2023

This impacts marketers everywhere who have long relied on follower ads for page growth activity. Due to 5,632,075 YouTube views a man who created a song about a fish that costs £1, now has his very own music video calls on the app.

Instagram 62

Instagram Social Media Privacy B2C 62

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways.

Communications 64

Communications Marketing Radio Airlines 64

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 86

Social Media Media Mobile SEO 86

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. So then Google, is it really YouTube where we need to placing our hard earned budgets?

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

DECEMBER 5, 2023

Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. Revenue was up 3.5% in the 3rd quarter to $14.7

Software 130

Software Reddit Technology B2B 130

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120