Social Media Overtakes Print Newspapers as News Source


For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers.

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Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Its UK office announced that it’s starting to cover more local news. More data journalism. Check out the 2015 Global Social Journalism Study!

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How Social Media Is Paving a New Path for Journalism


More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. Public relations specialists are in a unique position to know the value of the local daily, battered though it may be.

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3 Factors That Shape Your Brand Journalism Strategy


That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News On the plus side it is the most coverage you will ever get of a local newspaper.

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

If you’ve ever worked as a print journalist of any sort, the Pulitzer Prize has likely crossed your mind in some capacity. For his work with The Daily Breeze , Kuznia, along with Rebecca Kimitch and Frank Suraci, won this year’s coveted Pulitzer Prize for local reporting.

What the GateHouse/Gannett deal means for PR pros

PR Daily

Still, it probably won’t mean better coverage for your local news story. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. Gannett publishes USA Today, in addition to many well-known local newspapers. Build your local SEO.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

30 jobs in the PR and marketing world

PR Daily

However, many journalists and communicators might decide that journalism isn’t the field to which they want to dedicate their lives. When award-winning journalist Rob Kunzia left journalism to pursue PR in 2015, he had this to say : First, I—you know, I could pay the rent.

Buzzfeed and Verizon Media announce staff cuts

PR Daily

Gannett has also been cutting workers across its many local newsrooms. On social media, some mused about the future of journalism in the online age: What if there is literally no profitable model for digital news? Media Relations PR journalism journlists reporters

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Prakky’s pick: Top sources of Australian media news


I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”.

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Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage.

Do Paid Media Walls Further Divide Our Nation?

Flatiron Communications

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. The Wall Street Journal : $15.60/month digital.

Flacked Off

Mark My Words

Publicists – usually ex-journos – inaugurated a practice, now routine, of luring the press to some confined locale where they would be offered celebrity audiences in exchange for flattering puff pieces. This was PR as it professionalised; emerging out of journalism it took from its drudging forbearers the craft of finding a compelling story and the (soft) graft of leveraging relationships. Traditional journalism is being eviscerated by divestment in print in favour of online.

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Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Perhaps none have been affected more than print newspapers. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits.

How to get broadcast coverage for your organization

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Once you do get picked up by a local station, you have to be careful to make sure your performance. For the average company, broadcast opportunities are notoriously difficult to secure.

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If

4 reasons PR pros should think big for media relations strategies

PR Daily

Your client or organization may not understand the benefit of press coverage by media outside its local area. The client’s doubt makes sense—you want your company to be featured in local publications and on local broadcast news programs because your customers are local.

What PR pros should know about today's newsroom

PR Daily

However, there are a few traits and struggles that many print newsrooms share in common. Layoffs , for one, have become an occupational hazard in print journalism. It's a safe bet that the photographers at your local paper are spread thin across numerous assignments.

MediaPulse | A Weekly Media Round-Up


Scott Walker announces his 2016 presidential bid ( Milwaukee Journal Sentinel ); the 2015 Emmy Nominations have been revealed ( Entertainment Weekly ); Caitlin Jenner gives a touching and inspiring acceptance speech at the ESPY Awards ( BuzzFeed ); and the New Horizons spacecraft got up close and personal with Pluto ( Fishbowl NY ). Here are some media industry stories we’re following this week: The Big News: Iran agrees to historic deal on nuclear program ( The New York Times ); Gov.

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5 phrases PR pros should never utter

PR Daily

“Yes, they’ll print your press release verbatim.” A reputable publication may use your press release to pull information for a story, but any reporter worth his or her salt won’t just take what you say about yourself and put it in print. “I can get you in the Wall Street Journal. That could be local media or maybe an industry publication. Industry insiders already have work to do to counter negative views of the PR field.

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Why the uptick in paywalls is a problem for PR pros

PR Daily

While this has always been the case with some publications, we see it happening now with everything from local business journals to The Wall Street Journal. Wall Street Journal reported. Public relations pros face constant challenges.

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. One of the things I appreciate most about my local paper is that they hire and employe professional journalists. People who are trained in journalism.

Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications.

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support


Judy: I also went to UF, but studied journalism. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Judy: To create brochures, we used to have to go to a printing press.

MillerCoors sues Anheuser-Busch over Super Bowl ‘corn syrup’ ads

PR Daily

The Wall Street Journal reported that MillerCoors pulled out of a meeting scheduled this month with AB InBev, Heineken and Constellation Brands. Fox News reported : Beer book author and Denver Business Journal Reporter Ed Sealover, said beer sales have been suffering. “At

A Night at the 40th Annual Totem Awards


Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others.

Behind the Headlines With Sharon Ward Keeble


How did you get your start in journalism? I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Holiday PR: Too Late to Catch the Polar Express?


Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

USA Today’s Tips for Pitching to Get News Coverage


Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today.

5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. Google. Facebook.

Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

The Wall Street Journal reported : The warning comes as the New York Times reported second-quarter net income of $25.2 No disrespect to the many wonderful employees at my local Equinox).

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What your media coverage says about your PR efforts

Media Bullseye

Coverage in the New York Times or the Wall Street Journal might be your ideal coverage, but maybe there would be more success by aiming more locally. Are you too focused on print and/or traditional media coverage?

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. So what wins when it comes to local coverage?

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book.

5 phrases PR pros should never utter

PR Daily

Yes, they’ll print your press release verbatim.”. A reputable publication may use your press release to pull information for a story, but any reporter worth his or her salt won’t just take what you say about yourself and put it in print. I can get you in the Wall Street Journal. ”. That could be local media or maybe an industry publication. Working in public relations, you know you’ll face some challenges.

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Old Dogs/New Tricks and the APR


Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight.