ImPRessions - Crenshaw Communications

MAY 31, 2016

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is Media Monitoring? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement.

Meeting 136

Meeting Software Product Launch Agency 136

Prohibition

AUGUST 25, 2023

Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes. In the rapidly evolving retail industry, digital marketing and public relations play crucial roles in driving success. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

PR Fuel

JANUARY 24, 2022

Focus your research on competitors’ campaigns, websites, and LinkedIn pages. Use press releases to spread awareness for a product launch or an important business milestone. A captivating press release can feature on websites, news publications, and magazines. The team members can offer insights and vet the findings.

Creativity 103

Creativity Data Measurement Product Launch 103

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. The Growth of Video on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

OnePitch

MAY 3, 2022

The Block is a remote first publication. Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., I think with a lot of crypto journalism, there’s lots of yeah, there’s constant product launches and constant raises and stuff like that.

Banking 52

Banking Product Launch Pitching Interviews 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

Along with mostly doing things I can’t ever talk about, I sometimes served as a de facto public affairs liaison on the submarine, writing about the PG stuff that happened on our rare port calls. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user?

Meeting 92

Meeting Transportation Media Journalism 92

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers. 2) Burton-Taylor offers a mixed assessment on PR tech M&A.

Analytics 71

Analytics Report Technology Pitching 71

OnePitch

JANUARY 10, 2023

Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. So, it helps if it’s – as for starters, let’s just let’s assume that it’s a public company, which almost certainly necessary for me to spend much time on something.

Pitching 75

Pitching Financial Video Product Launch 75

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) should be part of every launch strategy. How many hits we can get? Blog series?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

NOVEMBER 22, 2016

“…of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars.”. That’s for both Facebook (58%) and LinkedIn (58%). Look for those places on Facebook where people congregate for news.

B2B 60

B2B Facebook Marketing Social Media 60

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. You have big opinions in the content marketing world–I’ve seen you share some pretty interesting viewpoints on LinkedIn (and I’ve agreed with many of them). And I’ve followed it to the letter of the law. Until today. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

JANUARY 15, 2019

To find what trends marketers need to keep watch on this year, we turned to our network of trusted publications and influencers. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns).

Trends 57

Trends Marketing Software Video 57

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. It comes down to product launches. So before the dashboard, it was a little hard for us to kind of understand where that convergence happens between, what is the media interested in over time, and what’s the public interested over time? Talking Points. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Remote PR Jobs

SEPTEMBER 25, 2023

But one traditional medium that has bridged the gap between the two worlds is public relations. Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications.

Media 100

Media Print Radio Consumer 100

PR Conversations

SEPTEMBER 22, 2015

stereotypes that persist about women in public relations. For the Italian women I surveyed, a career in public relations was their first choice of occupation. Interview subjects believe an ongoing exploration of the subject remains useful to them, especially in regards to: key (formal and informal) roles held by Italian women in PR.

Interviews 40

Interviews Enterprise Corporate Internal 40

Karen Freberg

JUNE 24, 2019

We had a panel with Adobe, LinkedIn, Facebook, and Pinterest to talk about creating sustainable partnerships with each of the brands. Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). It was indeed one of my favorite presentations.

Education 64

Education Creativity Pinterest Facebook 64

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. Twitter Facebook Google+ LinkedIn 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1. Identify a specific timeframe or phase of your program/campaign for which you are going to set up a supplementary measurement program – on your own time, if need be.

Measurement 40

Measurement Analytics Google System 40

Deirdre Breakenridge

MAY 23, 2017

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

DECEMBER 2, 2020

Make sure to check if there are any restrictions that other publications have on press releases that are already published. You might also consider self-publishing a press release after it gets published by other publications. Before heading to a publication for press release distribution, you can start by finding journalists.

Pitching 67

Pitching Writing Product Launch Blogging 67

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. Here are our top 10 tips for how to take on a higher level of public relations. A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. Create a PR Calendar. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Media 71

Media Automotive Resources Financial 71

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post.

eBook 145

eBook Product Launch Software Internal 145