ImPRessions - Crenshaw Communications

MAY 31, 2016

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would.

B2B 120

B2B B2C Product Launch Creativity 120

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Bianchi Biz Blog

SEPTEMBER 7, 2021

Along with mostly doing things I can’t ever talk about, I sometimes served as a de facto public affairs liaison on the submarine, writing about the PG stuff that happened on our rare port calls. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 90

Meeting Transportation Media Journalism 90

PR Fuel

JANUARY 24, 2022

Focus your research on competitors’ campaigns, websites, and LinkedIn pages. Use press releases to spread awareness for a product launch or an important business milestone. A captivating press release can feature on websites, news publications, and magazines. The team members can offer insights and vet the findings.

Creativity 110

Creativity Data Measurement Product Launch 110

Remote PR Jobs

SEPTEMBER 25, 2023

But one traditional medium that has bridged the gap between the two worlds is public relations. Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. that should be utilized when important and noteworthy press is earned.

Media 100

Media Print Radio Consumer 100

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Fuel

DECEMBER 2, 2020

Make sure to check if there are any restrictions that other publications have on press releases that are already published. You might also consider self-publishing a press release after it gets published by other publications. Before heading to a publication for press release distribution, you can start by finding journalists.

Pitching 69

Pitching Writing Product Launch Blogging 69

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn. Target your audience.

Media 71

Media Automotive Resources Financial 71

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post.

eBook 145

eBook Product Launch Software Internal 145