Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. It also offers PR, marketing and HR departments opportunities to create more entertaining and light-hearted posts for followers.

Getting the Most Out of LinkedIn Pulse

Onclusive

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentNow that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].

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How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? When it comes to brand awareness and promotion, no other social media network can hold a candle to LinkedIn. LinkedIn boasts over 575 million users , with over 260 million active monthly users. 79% of marketers see LinkedIn as a very good source of leads.

LinkedIn embraces video with livestreaming tool

PR Daily

LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. Microsoft, which acquired LinkedIn in 2016 for $26.2

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. With 675 million users every month , LinkedIn offers an engaged audience and special ways to engage that audience through posts and conversations.

123 LinkedIn marketing for thought leaders with Lucy Bingle

PR Warrior

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your business. First up, it’s important to position yourself correctly – make sure your LinkedIn profile is best-in-class, Lucy says. LinkedIn – [link].

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Without the right knowledge, LinkedIn becomes just another time-sucking social network. Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? How to Publish on LinkedIn.

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: [link] Once you have the data from LinkedIn, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels. measurement social-media linkedin-marketingRecently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. LinkedIn’s membership growth has remained strong despite passing the 350 million monthly active users mark earlier this year: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network. What should marketers and communicators do now?

Expert guidance to maximize your LinkedIn presence

PR Daily

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Sustain your LinkedIn presence with consistency.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees.

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. A new survey from explainer-video company Wyzowl also reveals other information into the latest video marketing practices and trends that can help guide PR and marketing. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. LinkedIn says 50 percent of its users are more likely to buy from companies once they have engaged with the company on their social media channels. Now, LinkedIn’s newsfeed has evolved to resemble Facebook’s newsfeed. Marketing Media Relations

5 best practices for brands and individuals on LinkedIn

PR Daily

Let’s start with the professional networking favorite, LinkedIn. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with. Remember to consider your purpose and why you’re using LinkedIn for your brand. Live video with the new and aptly named LinkedIn Live. There are certainly a good number of ways to up your game on LinkedIn with best practices applied to both your Pages and any individuals.

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions. Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” Featured Social Media LinkedIn social media

State of Social 1Q15: LinkedIn Marketing Solutions Dips

Shift Communications

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Vice President, Marketing Technology.

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.

Does anyone really search by hash tags on LinkedIn?

Communications Conversations

This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I thought I’d ask my LinkedIn community that exact question.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. RELATED: We're recognizing marketing and comms pros who create superb content ]. LinkedIn provides a breakdown of your followers according to these demographics: geography, job function, seniority, industry, company size, function and employment status.

What LinkedIn’s New Homepage Means for Your Social Marketing

Shift Communications

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center. Marketing Analyst.

LinkedIn introduces ‘Trending Storylines’

PR Daily

You’ve probably never heard of something trending on LinkedIn, but that could soon change. Trending Storylines will bring together articles from outside and within LinkedIn to tell a comprehensive story around a particular topic. The change is part of the company’s effort to revamp its site, which it said has proved successful: Over the past year, we have completely rebuilt the LinkedIn Feed experience. This will enable marketers to target users in a work setting.

LinkedIn reports earnings growth

PR Daily

LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. Marketing solutions also saw a bump, up 26 percent to $175 million. It’s also indicative of LinkedIn’s rise as a talent-acquisition tool, cutting further into a landscape that Career Builder and Monster.com once dominated.

State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

Shift Communications

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis.

LinkedIn provides 3 hot updates for marketers

PR Daily

LinkedIn’s self-serve ad platform has been going through a few changes in the past several months. Facebook has had retargeting capabilities for a few years, and LinkedIn is finally jumping on the bandwagon. Another option now available to all LinkedIn advertisers is the ability to upload lists with customer data (or potential customer data). Last but certainly not least is a major update to the look and feel of LinkedIn’s sponsored content.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Teleperformance’s marketers humanize the brand by featuring company leaders in videos, and the team establishes credibility and authority by using third-party statistics. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Steps for superb LinkedIn pages.

What’s new with LinkedIn? Three updates for 2020

Prohibition

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy. Should I use LinkedIn Live? LinkedIn Live is definitely a trend that you will want to have on your radar for your 2020 strategy.

The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.

9 steps to a better LinkedIn profile in 2019

PR Daily

As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.” One major trend emerging on LinkedIn is that people are starting to focus on future goals and ambitions. Keep in mind: More is not more when it comes to LinkedIn Skills.

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. LinkedIn says 50 percent of its users are more likely to buy from companies once they have engaged with the company on their social media channels. Now, LinkedIn’s newsfeed has evolved to resemble Facebook’s newsfeed.

LinkedIn introduces lead generation forms

PR Daily

LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads. The feature is called LinkedIn Lead Gen Forms, and it’s aim is to “drive even more high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.”.

How to unlock to full potential of LinkedIn for clients

PR Daily

Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. However, the inherent value LinkedIn offers and any business benefits for the client are often lost for a very big reason: your LinkedIn profile isn’t up to date. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.

How to exploit the vast marketing power of LinkedIn

PR Daily

Are you on LinkedIn? LinkedIn is much more than a tool for recruiters. If you think other social channels don’t reach people pertinent to your business, you may find them on LinkedIn. LinkedIn boasts more than 400 million members. According to The Simple Guide to Social Media for Asset Managers , LinkedIn is great for identifying prospects and engaging with other companies. Here are tips to get the most out of LinkedIn: Network.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Why not on LinkedIn?

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Why not on LinkedIn?

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. This strong growth has powered LinkedIn to new heights in terms of revenue per user: LinkedIn is just pennies away from crossing $2.00 As a result, employers are using LinkedIn more.

5 Best Practices for Publishing Content to LinkedIn

Cision

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Be aware of LinkedIn’s unique demographics.

4 LinkedIn changes that affect your social media strategy

PR Daily

LinkedIn has announced a few significant changes. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. Admins can now post updates and respond to comments from the LinkedIn mobile app. Think about the topics that are important to your target audience specifically on LinkedIn.

Laser sighted B2B marketing – how to use LinkedIn for real campaign ROI

Prohibition

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? LinkedIn reports to have 500 million members, 61 million senior-level influencers, and 40 million decision-makers using the platform. How to choose the right LinkedIn approach for your business?

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. And, most importantly, these folks who are publishing on LinkedIn are seeing real business opportunities, as a result. Then, he cross-posted to LinkedIn. After all, LinkedIn is still THE social network for the business world.

As publishers flee Facebook, LinkedIn rises

PR Daily

Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network.