How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? LinkedIn boasts over 575 million users , with over 260 million active monthly users.

LinkedIn embraces video with livestreaming tool

PR Daily

LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. Microsoft, which acquired LinkedIn in 2016 for $26.2

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Getting the Most Out of LinkedIn Pulse

Onclusive

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership Content

123 LinkedIn marketing for thought leaders with Lucy Bingle

PR Warrior

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your business. LinkedIn – [link].

How to use LinkedIn Groups to create marketing magic

PR Daily

LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. It’s also an incredible (and free) marketing opportunity.

Groups 169

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. What’s surprising is LinkedIn’s popularity and effectiveness. More video marketing is on the horizon.

5 best practices for brands and individuals on LinkedIn

PR Daily

Let’s start with the professional networking favorite, LinkedIn. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with. Remember to consider your purpose and why you’re using LinkedIn for your brand.

Expert guidance to maximize your LinkedIn presence

PR Daily

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service.

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Without the right knowledge, LinkedIn becomes just another time-sucking social network.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Part of the reason may be LinkedIn’s legacy as a career-focused portal.

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. The LinkedIn algorithm sends content through several filters.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy.

What’s new with LinkedIn? Three updates for 2020

Prohibition

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Should I use LinkedIn Live? How do I invite to follow on LinkedIn?

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” The most noticeable change to LinkedIn’s desktop is its sleek new appearance.

State of Social 1Q15: LinkedIn Marketing Solutions Dips

Shift Communications

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. For unpaid results, look to LinkedIn Groups.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn.

What LinkedIn’s New Homepage Means for Your Social Marketing

Shift Communications

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. There is nothing complex or tricky about LinkedIn Analytics.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Created by Barbara Rozgonyi, these 2020 LinkedIn Profile Makeover Superstar Packages will help you maximize the power of LinkedIn to advance your presence and your career opportunities.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Created by Barbara Rozgonyi, these 2020 LinkedIn Profile Makeover Superstar Packages will help you maximize the power of LinkedIn to advance your presence and your career opportunities.

State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

Shift Communications

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties.

LinkedIn introduces ‘Trending Storylines’

PR Daily

You’ve probably never heard of something trending on LinkedIn, but that could soon change. Trending Storylines will bring together articles from outside and within LinkedIn to tell a comprehensive story around a particular topic.

9 steps to a better LinkedIn profile in 2019

PR Daily

As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.”

How to unlock to full potential of LinkedIn for clients

PR Daily

Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.

LinkedIn reports earnings growth

PR Daily

LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. Marketing solutions also saw a bump, up 26 percent to $175 million.

LinkedIn provides 3 hot updates for marketers

PR Daily

LinkedIn’s self-serve ad platform has been going through a few changes in the past several months. Facebook has had retargeting capabilities for a few years, and LinkedIn is finally jumping on the bandwagon. If you are promoting any gated content on LinkedIn, listen up.

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. Now, LinkedIn’s newsfeed has evolved to resemble Facebook’s newsfeed.

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.

LinkedIn introduces lead generation forms

PR Daily

LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads. It works like this: When a LinkedIn user clicks on your sponsored content, they’re presented with a pre-populated form that they can easily submit.

How to exploit the vast marketing power of LinkedIn

PR Daily

Are you on LinkedIn? LinkedIn is much more than a tool for recruiters. If you think other social channels don’t reach people pertinent to your business, you may find them on LinkedIn. LinkedIn boasts more than 400 million members. Join conversations on LinkedIn Groups.

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram.

4 LinkedIn changes that affect your social media strategy

PR Daily

LinkedIn has announced a few significant changes. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.].

Laser sighted B2B marketing – how to use LinkedIn for real campaign ROI

Prohibition

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth?

The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.

5 Best Practices for Publishing Content to LinkedIn

Cision

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. I love LinkedIn.

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

LinkedIn rolls out virtual events tool. The social media platform is connecting its livestreaming feature, LinkedIn Live, with its new virtual conference feature, LinkedIn Events. Image courtesy of LinkedIn.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. Then, he cross-posted to LinkedIn.

Up Your Intel With LinkedIn

Shift Communications

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. By the power vested in LinkedIn and Google, you have the ability to search the platform by location.

As publishers flee Facebook, LinkedIn rises

PR Daily

Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. LinkedIn emerges as a content-sharing network.

LinkedIn insider shares 3 profile makeover tips

PR Daily

Have you updated your LinkedIn presence recently? Are you using LinkedIn’s latest, greatest features to attract and engage more followers? Here are three easy ways to give your profile an edge, courtesy of a key LinkedIn insider: 1.