Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users. Here’s all the latest updates you need to know. Background generation – this will use AI in the same way as your copy but for your assets.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Mindful Marketing

MAY 22, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Prohibition

OCTOBER 25, 2023

LinkedIn explore AI LinkedIn has decided to incorporate AI strategies on its site to improve and streamline hiring and marketing processes for users. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers.

LinkedIn 62

LinkedIn Social Media B2B Media 62

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Prohibition

AUGUST 25, 2022

This is great for social media marketers who adopt the same strategy across platforms, but if your strategy is differentiated then not so much we’re afraid! LinkedIn to streamline recruitment. In Q2 2023, LinkedIn will be introducing a Business Manager to control all ad accounts, pages, audiences on one dashboard.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Prohibition

MARCH 2, 2023

This update is welcome to TikTok marketeers as the platform becomes increasingly attractive for integrated campaigns – especially where influencers are a key element! LinkedIn are also listening to users, implementing native newsletter scheduling to support forward planning and also adding SEO titles for newsletters and articles.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 174

B2B Company Marketing SEO 174

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? How to choose the right LinkedIn approach for your business?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Marketing Revenue.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Mark My Words

APRIL 14, 2023

As a fashion designer in the 1960s, Mary Quant was a true trailblazer who introduced new styles and designs and revolutionised how fashion was marketed and branded. This was a unique way to market her brand to a younger audience and create a lasting impression on her customers.

LinkedIn 60

LinkedIn Fashion Technology Advertising 60

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Not bad for promoting a webinar that covers complex marketing issues.

Advertising 110

Advertising Advertising Real Estate Travel 110

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. We just have to.

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Part of the reason may be LinkedIn’s legacy as a career-focused portal. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? And LinkedIn is a powerhouse for B2B lead generation and recruiting. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 120

B2B Social Media Marketing Media 120

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

MAY 23, 2022

It is also rumoured that Musk hopes to reduce the reliance on funding through advertising, looking at a “pay to play” system instead – which is one to watch if you currently do advertising on Twitter. LinkedIn announces a clamp down on engagement baiting. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

Shift Communications

DECEMBER 16, 2014

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 According to the report, investment in all digital marketing activities has increased since February 2021. A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills.

Survey 147

Survey LinkedIn Engineering Web 147

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. It can take you from coordinator to senior level, from jack-of-all-trades to an in-demand content marketer, or from charging $20 per hour to charging $200 per hour.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. One to watch for sure and another note to marketers to make video a key part of content strategies. LinkedIn engagement soars.

Instagram 118

Instagram Video Twitter Facebook 118

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What is the structure of the live event?

Video 89

Video Strategy Marketing Instagram 89