Getting the Most Out of LinkedIn Pulse


As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentNow that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].

What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Thought Leadership


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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

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Expert guidance to maximize your LinkedIn presence

PR Daily

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Sustain your LinkedIn presence with consistency.

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content.

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications.

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Users are very engaged on LinkedIn.

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. But how can you know whether thought leadership is worth the time and effort involved? A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact Study. How senior decision makers view thought leadership. The Thought Leadership Divide.

What LinkedIn’s New Homepage Means for Your Social Marketing

Shift Communications

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center. Marketing Analyst.

LinkedIn reports earnings growth

PR Daily

LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. Marketing solutions also saw a bump, up 26 percent to $175 million. It’s also indicative of LinkedIn’s rise as a talent-acquisition tool, cutting further into a landscape that Career Builder and once dominated.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

To remedy this deficit, the report argues that leaders must identify the career path for the social media pro–especially to offer a pathway to senior leadership. Identify the path to senior leadership for your social media pros.

The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.

How to unlock to full potential of LinkedIn for clients

PR Daily

Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. However, the inherent value LinkedIn offers and any business benefits for the client are often lost for a very big reason: your LinkedIn profile isn’t up to date. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.

How content marketing offers a foundation for your PR strategy

PR Daily

Your blog and other thought leadership efforts are the building blocks for getting your leaders noticed by important trade press, as well as national outlets. Use blogs as proof of thought leadership. The definition of “thought leadership” has gotten muddled by overuse.

6 Ways to Bring Your Behind-the-Scenes B2B Company to the Forefront with Thought Leadership

B2B PR Sense

The road to B2B thought leadership is littered with many failed attempts. Stand Out With Thought Leadership. For example, a marketing consultancy doesn't want to focus on all things marketing. Instead, if it concentrated on marketing automation or marketing measurement, it could beam in one of those topics. Even better, if it could narrow its concentration down further say to marketing automation for small business or for large companies.

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WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Deloitte just released its 2020 Global Marketing Trends report, which focuses on seven elements that bring “authenticity to our digital age.” RELATED: Deliver powerful leadership messaging in a digital landscape ]. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. 9 ways to polish your LinkedIn profile.

Thoughts on Promoting Thought Leadership

Reputation Us

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Some bigger name examples would be Elon Musk on alternate, high-tech modes of transit (Tesla, SpaceX…), Gary Vaynerchuk on social marketing, or Neil deGrasse Tyson on all things cosmic (that’s gotta be a sweet business card). Here are three quick tips to get your thought leadership marketing in motion.

How to Craft a Killer Bio That Will Support Your Thought Leadership Strategy

B2B PR Sense

How does your professional bio back up your thought leadership strategy? What is Thought Leadership, and Where Does My BIo Fit In? If your goal is thought leadership, your professional bio can go a long way in helping you to achieve it. What is thought leadership? How can a professional bio help put you on the thought leadership path? What Is Thought Leadership, and How to Attain It. A Professional Bio Worthy of Your Thought Leadership Strategy.

5 Best Practices for Publishing Content to LinkedIn


When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Be aware of LinkedIn’s unique demographics.

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

In this very difficult time, this story of leadership, tenacity, hope, love & the power of people to unite against adversity is both relevant and inspiring. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. LinkedIn rolls out virtual events tool. Image courtesy of LinkedIn.

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. The findings included the following: Thought leadership earns attention. Thought leadership builds trust.

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B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

B2B thought leadership is the pinnacle of success for any business leader. In fact, thought leadership is one of best ways to. The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Let's look at how you can leverage each of these social networks to reach your thought leadership goals. How to Use Social Media to Support B2B Thought Leadership. LinkedIn & Its Power for B2B Business.

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LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. LinkedIn lays off 960 employees. — Twitter Marketing (@TwitterMktg) July 9, 2020. CRISIS LEADERSHIP BOARD.

What Is Thought Leadership and How to Attain It

B2B PR Sense

People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". What Is Thought Leadership? Thought leadership means being an expert source and a reliable industry authority.

3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Grab the checklist here: So today, let's talk about how to extend the life of your PR and, at the same time, use it to build thought leadership. Use your recent press as the basis for responding to questions that will build your thought leadership. Let's connect on Twitter or LinkedIn , or you can leave me a comment below!

LinkedIn: The rise of B2B Social media Marketing


For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Showcase Value Via Thought Leadership.

How to write a perfect LinkedIn summary

PR Daily

With a LinkedIn summary, that's all the time you have. In a clear voice, tell LinkedIn users definitively what you're all about. Here's my opening line on LinkedIn: I am a marketing professional who works with business owners and young professionals to improve their writing and communication skills. Simultaneously, I write the blog News To Live By (, which shows millennials the career and leadership lessons "hidden" in the day's top stories.

Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it. Image courtesy of LinkedIn. “Correct pronunciation is not just a common courtesy—it’s an important part of making a good first impression and creating an inclusive workplace,” LinkedIn wrote in a blog post.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

B2B PR Sense

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership -- create content, schedule speaking engagements, spot trends, etc. But there are certain things that people do unknowingly that have the potential to damage their thought leadership.

Millennials flood LinkedIn, keying on personal branding

PR Daily

Recent LinkedIn data. show that millennial marketers are taking the platform by storm. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. Two million users hold marketing roles, and 1.2 million self-identify as “marketing specialists.”. Page Williams, LinkedIn’s senior manager of member marketing and communications, says in “ The Millennial Playbook.

How to Improve Thought Leadership Strategy with a Strong Vision Statement

B2B PR Sense

A vision statement adds strength to your thought leadership PR strategy. How to Empower Your Small Business PR with Thought Leadership. How to Write a Vision Statement That Supports Thought Leadership PR Strategy. You'll Boost Leads with This Powerful B2B Marketing Trick. 5 Ways to Create a Killer LinkedIn Summary. It is essential to your thought leadership strategy, and can bring you to the front of the pack. Thought Leadership

5 LinkedIn groups for PR pros

PR Daily

LinkedIn is a lot more than just a place to look for jobs or new recruits. If you’re looking to stand out as an expert in your business, stay on the top of PR news and events or just get to know what PR is all about, LinkedIn is a good place to start. Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. But thought leadership doesn’t happen overnight. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. Let’s now look at thought leadership and see how you can better position your strategy to reach your goals. What is Thought Leadership?

15 words to cut from your LinkedIn profile

PR Daily

LinkedIn is one of the most important social media sites for marketers, so making a mistake on this network can be costly. Whether you’re looking for a job or trying to widen your circle of connections for potential clients, your profile on LinkedIn is a crucial component to your personal brand. RELATED: Join our new LinkedIn group and get FREE tips and strategies on executive communications. Participate in LinkedIn groups to highlight your acumen. LinkedIn.

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

LinkedIn offers ‘audience engagement’ data to marketing partners. The social platform catered to business professionals recently rolled out new audience insights to members of its Marketing Partner Program. Reactions have been swift, with headlines such as USA Today Nancy Armour’s: Opinion: Ohio State has market cornered on THE dumbest ideas. Related reading: 7 crucial Instagram tips for marketers.

21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? David Berkowitz, founder, Serial Marketers.

Add ‘Award-Winning’ to Your Bio or LinkedIn

The Awards Blog

Add ‘Award-Winning’ to Your Bio or LinkedIn. Here is where the brainstorming often happens in the marketing department. A lot of marketing people decline from applying to awards programs because they feel that the company’s accomplishments weren’t strong or dramatic enough to merit an award. Just because the company didn’t have the largest market share or make the most in revenue, does not mean that the company cannot be considered for an award.

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

PR Daily

Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis. Jeff Weiner, chief executive for LinkedIn, is also stepping down after 11 years of running the social media platform, but the decision comes on his own terms. RELATED: Join us for our Leadership and Executive Communications Conference ].

4 Reasons You Should Be Using LinkedIn Daily

Critical Mention

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. We’ve outlined below why LinkedIn is so critical to PR pros: It helps build your credibility.