Expert insights. Personalized for you.
Deloitte just released its 2020 Global Marketing Trends report, which focuses on seven elements that bring “authenticity to our digital age.” RELATED: Deliver powerful leadership messaging in a digital landscape ]. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. 9 ways to polish your LinkedIn profile. MORE
In this very difficult time, this story of leadership, tenacity, hope, love & the power of people to unite against adversity is both relevant and inspiring. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. LinkedIn rolls out virtual events tool. Image courtesy of LinkedIn. MORE
LinkedIn is one of the most important social media sites for marketers, so making a mistake on this network can be costly. Whether you’re looking for a job or trying to widen your circle of connections for potential clients, your profile on LinkedIn is a crucial component to your personal brand. RELATED: Join our new LinkedIn group and get FREE tips and strategies on executive communications. Participate in LinkedIn groups to highlight your acumen. LinkedIn. MORE
When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed. MORE
LinkedIn is a lot more than just a place to look for jobs or new recruits. If you’re looking to stand out as an expert in your business, stay on the top of PR news and events or just get to know what PR is all about, LinkedIn is a good place to start. Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world. MORE
Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization? MORE
Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it. Image courtesy of LinkedIn. “Correct pronunciation is not just a common courtesy—it’s an important part of making a good first impression and creating an inclusive workplace,” LinkedIn wrote in a blog post. MORE
Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Vice President, Marketing Technology. MORE
With a LinkedIn summary, that's all the time you have. In a clear voice, tell LinkedIn users definitively what you're all about. Here's my opening line on LinkedIn: I am a marketing professional who works with business owners and young professionals to improve their writing and communication skills. Simultaneously, I write the blog News To Live By (newstoliveby.net), which shows millennials the career and leadership lessons "hidden" in the day's top stories. MORE
A vision statement adds strength to your thought leadership PR strategy. How to Empower Your Small Business PR with Thought Leadership. How to Write a Vision Statement That Supports Thought Leadership PR Strategy. You'll Boost Leads with This Powerful B2B Marketing Trick. 5 Ways to Create a Killer LinkedIn Summary. It is essential to your thought leadership strategy, and can bring you to the front of the pack. Thought Leadership MORE
The road to B2B thought leadership is littered with many failed attempts. Stand Out With Thought Leadership. For example, a marketing consultancy doesn't want to focus on all things marketing. Instead, if it concentrated on marketing automation or marketing measurement, it could beam in one of those topics. Even better, if it could narrow its concentration down further say to marketing automation for small business or for large companies. MORE
When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Be aware of LinkedIn’s unique demographics. MORE
Add ‘Award-Winning’ to Your Bio or LinkedIn. Here is where the brainstorming often happens in the marketing department. A lot of marketing people decline from applying to awards programs because they feel that the company’s accomplishments weren’t strong or dramatic enough to merit an award. Just because the company didn’t have the largest market share or make the most in revenue, does not mean that the company cannot be considered for an award. MORE
Your blog and other thought leadership efforts are the building blocks for getting your leaders noticed by important trade press, as well as national outlets. Use blogs as proof of thought leadership. The definition of “thought leadership” has gotten muddled by overuse. MORE
Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership -- create content, schedule speaking engagements, spot trends, etc. But there are certain things that people do unknowingly that have the potential to damage their thought leadership. MORE
But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? David Berkowitz, founder, Serial Marketers. MORE
As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentNow that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […]. MORE
Thought leadership strategy is like climbing a mountain. But how can you know whether thought leadership is worth the time and effort involved? A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact Study. How senior decision makers view thought leadership. The Thought Leadership Divide. MORE
For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Showcase Value Via Thought Leadership. MORE
People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". What Is Thought Leadership? Thought leadership means being an expert source and a reliable industry authority. MORE
In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center. Marketing Analyst. MORE
The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Grab the checklist here: So today, let's talk about how to extend the life of your PR and, at the same time, use it to build thought leadership. Use your recent press as the basis for responding to questions that will build your thought leadership. Let's connect on Twitter or LinkedIn , or you can leave me a comment below! MORE
A thought leadership strategy is a blueprint for industry success. But thought leadership doesn’t happen overnight. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. Let’s now look at thought leadership and see how you can better position your strategy to reach your goals. What is Thought Leadership? MORE
Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. However, the inherent value LinkedIn offers and any business benefits for the client are often lost for a very big reason: your LinkedIn profile isn’t up to date. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1. MORE
Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. The findings included the following: Thought leadership earns attention. Thought leadership builds trust. MORE
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. LinkedIn lays off 960 employees. — Twitter Marketing (@TwitterMktg) July 9, 2020. CRISIS LEADERSHIP BOARD. MORE
LinkedIn offers ‘audience engagement’ data to marketing partners. The social platform catered to business professionals recently rolled out new audience insights to members of its Marketing Partner Program. Reactions have been swift, with headlines such as USA Today Nancy Armour’s: Opinion: Ohio State has market cornered on THE dumbest ideas. Related reading: 7 crucial Instagram tips for marketers. MORE
Recent LinkedIn data. show that millennial marketers are taking the platform by storm. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. Two million users hold marketing roles, and 1.2 million self-identify as “marketing specialists.”. Page Williams, LinkedIn’s senior manager of member marketing and communications, says in “ The Millennial Playbook. MORE
To remedy this deficit, the report argues that leaders must identify the career path for the social media pro–especially to offer a pathway to senior leadership. Identify the path to senior leadership for your social media pros. MORE
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. MORE
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. MORE
LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Users are very engaged on LinkedIn. MORE
Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Thought Leadership MORE
Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content. MORE
There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Some bigger name examples would be Elon Musk on alternate, high-tech modes of transit (Tesla, SpaceX…), Gary Vaynerchuk on social marketing, or Neil deGrasse Tyson on all things cosmic (that’s gotta be a sweet business card). Here are three quick tips to get your thought leadership marketing in motion. MORE
How does your professional bio back up your thought leadership strategy? What is Thought Leadership, and Where Does My BIo Fit In? If your goal is thought leadership, your professional bio can go a long way in helping you to achieve it. What is thought leadership? How can a professional bio help put you on the thought leadership path? What Is Thought Leadership, and How to Attain It. A Professional Bio Worthy of Your Thought Leadership Strategy. MORE
B2B thought leadership is the pinnacle of success for any business leader. In fact, thought leadership is one of best ways to. The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Let's look at how you can leverage each of these social networks to reach your thought leadership goals. How to Use Social Media to Support B2B Thought Leadership. LinkedIn & Its Power for B2B Business. MORE
It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. We’ve outlined below why LinkedIn is so critical to PR pros: It helps build your credibility. MORE
Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis. Jeff Weiner, chief executive for LinkedIn, is also stepping down after 11 years of running the social media platform, but the decision comes on his own terms. RELATED: Join us for our Leadership and Executive Communications Conference ]. MORE
LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. Marketing solutions also saw a bump, up 26 percent to $175 million. It’s also indicative of LinkedIn’s rise as a talent-acquisition tool, cutting further into a landscape that Career Builder and Monster.com once dominated. MORE
Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Sustain your LinkedIn presence with consistency. MORE
Onclusive
JULY 13, 2016
As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentNow that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].
B2B PR Sense
MARCH 25, 2019
Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership? Thought Leadership
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Sword and the Script
APRIL 14, 2020
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.
PR Daily
JULY 16, 2019
Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Sustain your LinkedIn presence with consistency.
Glean.info Blog
NOVEMBER 13, 2020
Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content.
ImPRessions - Crenshaw Communications
APRIL 12, 2018
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications.
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B2B PR Sense
FEBRUARY 20, 2018
LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Users are very engaged on LinkedIn.
B2B PR Sense
DECEMBER 12, 2018
Thought leadership strategy is like climbing a mountain. But how can you know whether thought leadership is worth the time and effort involved? A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact Study. How senior decision makers view thought leadership. The Thought Leadership Divide.
Shift Communications
DECEMBER 16, 2014
In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. With the updated design LinkedIn hopes to accomplish two things: 1) get people checking LinkedIn more frequently, and 2) get them having more conversations while they’re there. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center. Marketing Analyst.
PR Daily
OCTOBER 31, 2016
LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. Marketing solutions also saw a bump, up 26 percent to $175 million. It’s also indicative of LinkedIn’s rise as a talent-acquisition tool, cutting further into a landscape that Career Builder and Monster.com once dominated.
PR Daily
OCTOBER 13, 2020
To remedy this deficit, the report argues that leaders must identify the career path for the social media pro–especially to offer a pathway to senior leadership. Identify the path to senior leadership for your social media pros.
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B2B PR Sense
JULY 18, 2018
When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.
PR Daily
JUNE 3, 2019
Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. However, the inherent value LinkedIn offers and any business benefits for the client are often lost for a very big reason: your LinkedIn profile isn’t up to date. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.
PR Daily
FEBRUARY 12, 2021
Your blog and other thought leadership efforts are the building blocks for getting your leaders noticed by important trade press, as well as national outlets. Use blogs as proof of thought leadership. The definition of “thought leadership” has gotten muddled by overuse.
B2B PR Sense
NOVEMBER 6, 2016
The road to B2B thought leadership is littered with many failed attempts. Stand Out With Thought Leadership. For example, a marketing consultancy doesn't want to focus on all things marketing. Instead, if it concentrated on marketing automation or marketing measurement, it could beam in one of those topics. Even better, if it could narrow its concentration down further say to marketing automation for small business or for large companies.
PR Daily
OCTOBER 15, 2019
Deloitte just released its 2020 Global Marketing Trends report, which focuses on seven elements that bring “authenticity to our digital age.” RELATED: Deliver powerful leadership messaging in a digital landscape ]. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. 9 ways to polish your LinkedIn profile.
Reputation Us
APRIL 18, 2017
There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Some bigger name examples would be Elon Musk on alternate, high-tech modes of transit (Tesla, SpaceX…), Gary Vaynerchuk on social marketing, or Neil deGrasse Tyson on all things cosmic (that’s gotta be a sweet business card). Here are three quick tips to get your thought leadership marketing in motion.
B2B PR Sense
MAY 31, 2017
How does your professional bio back up your thought leadership strategy? What is Thought Leadership, and Where Does My BIo Fit In? If your goal is thought leadership, your professional bio can go a long way in helping you to achieve it. What is thought leadership? How can a professional bio help put you on the thought leadership path? What Is Thought Leadership, and How to Attain It. A Professional Bio Worthy of Your Thought Leadership Strategy.
Cision
JANUARY 18, 2016
When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Be aware of LinkedIn’s unique demographics.
PR Daily
MAY 12, 2020
In this very difficult time, this story of leadership, tenacity, hope, love & the power of people to unite against adversity is both relevant and inspiring. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. LinkedIn rolls out virtual events tool. Image courtesy of LinkedIn.
Sword and the Script
AUGUST 29, 2017
Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. The findings included the following: Thought leadership earns attention. Thought leadership builds trust.
B2B PR Sense
OCTOBER 12, 2017
B2B thought leadership is the pinnacle of success for any business leader. In fact, thought leadership is one of best ways to. The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Let's look at how you can leverage each of these social networks to reach your thought leadership goals. How to Use Social Media to Support B2B Thought Leadership. LinkedIn & Its Power for B2B Business.
PR Daily
JULY 22, 2020
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more. LinkedIn lays off 960 employees. — Twitter Marketing (@TwitterMktg) July 9, 2020. CRISIS LEADERSHIP BOARD.
B2B PR Sense
MARCH 27, 2017
People will often call us for our PR services because they have the goal of becoming thought leaders.Thought leadership is one of those terms that is liberally sprinkled about but often lacks a clear definition. I thought I'd use this blog post to provide a clear answer to the question, "What is thought leadership -- and how do you become a thought leader?". What Is Thought Leadership? Thought leadership means being an expert source and a reliable industry authority.
B2B PR Sense
JUNE 3, 2016
The best PR campaigns contain clear-cut deliverables that ensure visibility, boost leads, and build thought leadership. Grab the checklist here: So today, let's talk about how to extend the life of your PR and, at the same time, use it to build thought leadership. Use your recent press as the basis for responding to questions that will build your thought leadership. Let's connect on Twitter or LinkedIn , or you can leave me a comment below!
5W PR
DECEMBER 5, 2018
For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Showcase Value Via Thought Leadership.
PR Daily
MAY 1, 2015
With a LinkedIn summary, that's all the time you have. In a clear voice, tell LinkedIn users definitively what you're all about. Here's my opening line on LinkedIn: I am a marketing professional who works with business owners and young professionals to improve their writing and communication skills. Simultaneously, I write the blog News To Live By (newstoliveby.net), which shows millennials the career and leadership lessons "hidden" in the day's top stories.
PR Daily
JULY 8, 2020
Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it. Image courtesy of LinkedIn. “Correct pronunciation is not just a common courtesy—it’s an important part of making a good first impression and creating an inclusive workplace,” LinkedIn wrote in a blog post.
Waxing UnLyrical
MAY 18, 2015
Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?
B2B PR Sense
APRIL 15, 2018
Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy. Many are familiar with the basics of how to establish thought leadership -- create content, schedule speaking engagements, spot trends, etc. But there are certain things that people do unknowingly that have the potential to damage their thought leadership.
PR Daily
MAY 23, 2016
Recent LinkedIn data. show that millennial marketers are taking the platform by storm. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. Two million users hold marketing roles, and 1.2 million self-identify as “marketing specialists.”. Page Williams, LinkedIn’s senior manager of member marketing and communications, says in “ The Millennial Playbook.
B2B PR Sense
MAY 16, 2017
A vision statement adds strength to your thought leadership PR strategy. How to Empower Your Small Business PR with Thought Leadership. How to Write a Vision Statement That Supports Thought Leadership PR Strategy. You'll Boost Leads with This Powerful B2B Marketing Trick. 5 Ways to Create a Killer LinkedIn Summary. It is essential to your thought leadership strategy, and can bring you to the front of the pack. Thought Leadership
PR Daily
APRIL 27, 2016
LinkedIn is a lot more than just a place to look for jobs or new recruits. If you’re looking to stand out as an expert in your business, stay on the top of PR news and events or just get to know what PR is all about, LinkedIn is a good place to start. Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world.
B2B PR Sense
OCTOBER 31, 2017
A thought leadership strategy is a blueprint for industry success. But thought leadership doesn’t happen overnight. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. Let’s now look at thought leadership and see how you can better position your strategy to reach your goals. What is Thought Leadership?
PR Daily
AUGUST 4, 2016
LinkedIn is one of the most important social media sites for marketers, so making a mistake on this network can be costly. Whether you’re looking for a job or trying to widen your circle of connections for potential clients, your profile on LinkedIn is a crucial component to your personal brand. RELATED: Join our new LinkedIn group and get FREE tips and strategies on executive communications. Participate in LinkedIn groups to highlight your acumen. LinkedIn.
PR Daily
AUGUST 15, 2019
LinkedIn offers ‘audience engagement’ data to marketing partners. The social platform catered to business professionals recently rolled out new audience insights to members of its Marketing Partner Program. Reactions have been swift, with headlines such as USA Today Nancy Armour’s: Opinion: Ohio State has market cornered on THE dumbest ideas. Related reading: 7 crucial Instagram tips for marketers.
PR Daily
JANUARY 4, 2021
But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? David Berkowitz, founder, Serial Marketers.
The Awards Blog
JULY 4, 2019
Add ‘Award-Winning’ to Your Bio or LinkedIn. Here is where the brainstorming often happens in the marketing department. A lot of marketing people decline from applying to awards programs because they feel that the company’s accomplishments weren’t strong or dramatic enough to merit an award. Just because the company didn’t have the largest market share or make the most in revenue, does not mean that the company cannot be considered for an award.
PR Daily
FEBRUARY 7, 2020
Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis. Jeff Weiner, chief executive for LinkedIn, is also stepping down after 11 years of running the social media platform, but the decision comes on his own terms. RELATED: Join us for our Leadership and Executive Communications Conference ].
Critical Mention
SEPTEMBER 3, 2018
It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. We’ve outlined below why LinkedIn is so critical to PR pros: It helps build your credibility.
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