PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership.

Writing 170

Writing Pitching Meeting Communications 170

Stern + Associates

MAY 24, 2016

Let’s do a video! Let’s write an article for Harvard Business Review! The post Six Questions to Build Strategic Thought Leadership appeared first on Stern Strategy Group. What should it be about? We need a new website! What design do we like? What’s the topic?

Leadership 69

Leadership Groups Video Writing 69

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. This includes strengthening leadership at all levels and strengthening capability across our organization. How did we do?

Employee 196

Employee Leadership System Corporate 196

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn.

Case Study 390

Case Study B2B Study Interviews 390

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 66

Writing How To Examples Conference 66

Sword and the Script

AUGUST 6, 2024

Identifying journalists you write your pitch Separately, the company unveiled a new feature that helps identify journalists to pitch as you write your pitch. The company posted a short Loom video on the feature. Mumbrella has a write up and here’s a link to the video on YouTube. Hardy Har Har. What do you think?

Privacy 88

Privacy B2B Pitching Analysis 88

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. More dog videos, please! If I had room for a couple more, I’d add: * Photography + video production.

Social Media 174

Social Media Media Analytics Data 174

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

Flack's Revenge

JULY 28, 2020

We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I strongly recommend you contact him for any thought leadership coaching and writing help (here is his LinkedIn profile ). I quickly and graciously accepted.

Branding 177

Branding Brand Interviews Video 177

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view.

B2B 147

B2B Leadership Customer Service eBook 147

Solo PR Pro

JANUARY 10, 2017

Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? establish thought leadership. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post. Speaking opportunities.

Agency 188

Agency Publicity Media Training Training 188

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. It’s changed to encompass a moral champion-like role.

Communications 119

Communications Crisis Internal International 119

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. For info on how to write a winning award submission , see this earlier post. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

PRSay

JULY 24, 2023

Off-camera video calls without the connection of facial cues and eye contact fill your calendar. To reduce the ricochet of random activities, I bundle like activities togethers such as a series of on-camera, one-on-one check in calls, or writing and editing. Of course, mindfulness doesn’t come easy in the business world.

Energy 148

Energy Meeting Writing Course 148

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 102

Survey Report Media B2B 102

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Stern + Associates

AUGUST 23, 2024

You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves. Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance.

Strategy 127

Strategy Training LinkedIn Resources 127

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. Still, they should incorporate a strong narrative supported by facts.

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

AUGUST 1, 2019

I write reminders on the backs of my hands. It can’t just be a list of stories you think might be fun to write. Our first bundle covers brand awareness and thought leadership , and our content calendar and framework is just one several lessons and templates you get when you download our free course.

Content Marketing 110

Content Marketing Course Leadership Writing 110

Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Thought Leadership ? What is an Op-Ed ?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. Recently, Laura Dunham, Ph.D.,

Publicity 180

Publicity Software Education Technology 180

PRSay

AUGUST 8, 2023

Communicators are currently using AI to summarize content (41%), do legwork and inspire thinking (35%), produce content faster (28%), conduct research (26%), write press releases (17%) and write speeches (14%).

Study 78

Study Communications Conference Survey 78

PR in High Definition

FEBRUARY 17, 2017

With the increasing influence of video in marketing content, this phrase is relevant to many these days. Likewise, if you’re working in PR or communications, you need to think like a film director and imagine how any piece of content can be produced in video format. “I am ready for my close-up”, said Norma Desmond in Sunset Boulevard.

Video 48

Video Film Interviews Retail 48

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. If you like video marketing, you can always upgrade your production as you grow.

Leadership 62

Leadership Case Study Video Writing 62

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. This conundrum is a leadership challenge for the head of marketing.

Survey 114

Survey B2B Marketing Interviews 114