The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Media professionals will be turning to more specialized platforms to assist in their work.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 127

Energy Leadership Meeting LinkedIn 127

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. At the same time, every PR plan should include another type of media – relevant trade publications. More thought leadership opportunities. Trade allow more in-depth storytelling. Others require membership fees. Trade readers are a niche audience .

B2B 319

B2B Company SMB Automotive 319

Ishmael's Corner

MARCH 29, 2017

The Art Of Storytelling In Business Communications And Public Relations. Communicators have picked up the thought leadership religion. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Leadership 60

Leadership Storytelling Communications Publicity 60

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. But what about the PR folks on the front line.

Storytelling 114

Storytelling Conference Survey Communications 114

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 74

Storytelling Agency Communications Publicity 74

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience.

B2B 156

B2B Journalism Enterprise LinkedIn 156

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Technology has drastically changed since the days of fax machines and floppy disks, and so has the media landscape.

Storytelling 74

Storytelling Data Local Leadership 74

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. Are CVBs and other tourism groups pitching you now to come and visit?

Storytelling 60

Storytelling Tourism Travel Local 60

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Shift Communications

JULY 25, 2023

In the media, news coverage tends to follow a similar trajectory. And we’ve got exactly what you need to stay one step ahead of this media hype cycle. When market crowding starts, tactics like amplification and human-interest storytelling can help you pull ahead. PR lessons from previous hype cycles.

How To 78

How To Storytelling Leadership Technology 78

Ishmael's Corner

FEBRUARY 22, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Leadership and Zigging When Everyone Else is Zagging appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Leadership 60

Leadership Storytelling Communications Marketing 60

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Stern + Associates

MARCH 5, 2024

Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization. A few questions to consider when identifying your storytellers: What’s your CEO’s version of the story? Many of the most admired companies have strong founder or CEO stories.

How To 98

How To Corporate Storytelling Conference 98

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MAY 4, 2020

The volume of news content being published, as well as the consumption of news media, has spiked. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. People need more right now.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics. For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . In media relations, timing is everything.

Agency 310

Agency Measurement Meeting Reputation 310

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 156

Film Communications Media Interviews 156

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. Demonstrate thought leadership. . ” We agree.

Interviews 206

Interviews Media Advertising Advertising 206

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Paid and earned media will come together.

Trends 185

Trends Storytelling Corporate Leadership 185

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. In Social Media Marketing, You Get What you Give. The company has invested not only in the idea but in a process and leadership to actually execute on the program. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Deploying targeted campaigns across social media platforms can galvanize public opinion and prepare the groundwork for more formal discussions on policy matters.

Policies 59

Policies Publicity Community Construction 59

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. You can always find examples of contrast in the media. The story of a person who goes from rags to riches regularly appears in the media. I think of contrast as a poor man’s failure. Cantaloupe.

Storytelling 60

Storytelling Comparison Communications Journalism 60

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. With earned media, “It’s about credibility,” she said. “If If you’re doing paid media, it’s about growing your reach.”

SEO 132

SEO Measurement Television Google 132

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. For a larger brand, it can support a leadership position within a business category.

Storytelling 233

Storytelling Education Software LinkedIn 233

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media? Here’s an example.)

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Pitching Media B2B Examples 118