Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JULY 7, 2021

Through tools like SEO and lead-gen tactics, PR pros can help move the needle by making sure company messaging is aligned to increase visibility. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. PR and sales are not the same thing, however.

Agency 353

Agency Interviews Pitching Retail 353

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes.

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Landis PR

AUGUST 1, 2022

By using PR tactics such as media relations and social media marketing, brands will form a consistent brand identity that goes beyond the product or service they are selling—almost taking on a persona of its own. A Note on SEO: Though SEO is important, it shouldn’t be the driving source for your PR efforts.

Publicity 98

Publicity Brand Branding SEO 98

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

PRSay

MAY 3, 2019

Here are some topics I’ve identified that you will want to educate yourself about if you want to reach your audiences in this new divided news landscape: How to educate your leadership about these changes and recalibrate their expectations about what really matters. New types of non-media platforms that will eagerly share your message.

How To 134

How To Education Exercises Newspapers 134

Cision

MAY 12, 2017

In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization. I’m excited to continue reaching new heights on the campaigns that I lead and to take on a larger leadership role within the company. What is your secret to media relations success?

Financial 180

Financial Television Leadership Travel 180

Deirdre Breakenridge

MAY 8, 2017

In the Agency Search Report, we argue the importance of PR reflects the continued evolution of what public relations means in the minds of clients. It’s seen as far more than media relations. Media coverage mattered as much then as it does in a digital world. Again, it’s all about PR Expanded. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Stuart Bruce

MARCH 8, 2017

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). It is also interesting that the research reveals a clear correlation between learning and earning.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

5W PR

JUNE 15, 2022

For example, companies in the cannabis industry can set up SEO and email sign-up targets. Fortunately, one of the things that many cannabis brands haven’t been focused on is public relations efforts, which means the companies in the industry that start incorporating PR strategies will manage to get a competitive advantage.

Brand 88

Brand Branding Consumer Pitching 88

Sword and the Script

DECEMBER 21, 2021

The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

APRIL 12, 2018

Public Relations is Not Media Relations. Sometimes I feel like I’m preaching to the choir, but it bears worth repeating: public relations is not media relations. Media relations is not public relations. Influencer relations, yes. In the least. Or Vice Versa.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

PRSay

MARCH 30, 2018

I’m NOT saying that press release SEO or Facebook community management or blogging or podcasting are bad — great tools that contribute to great outcomes. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Facebook 92

Facebook Newspapers Google Strategy 92

PR in High Definition

AUGUST 21, 2018

And sometimes you’ve won or lost before you even get on the court; the wrong choice of opponent (or wrong shortlist of agencies) or playing on clay when you’re used to grass – inviting an SEO agency when you need a social media firm – can cause you no end of headaches for the rest of the contract period.

Agency 48

Agency Pitching SEO Comparison 48

Sword and the Script

MAY 12, 2020

Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. Press releases don’t help with SEO anymore , but there’s a pile of studies that show press releases with multimedia are viewed more, for longer and facilitate coverage. I’m excited to say they’ll be very pleased with the results.

Company 100

Company Survey Pitching Report 100

Ishmael's Corner

JUNE 2, 2015

If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. Media Coverage: This falls under the category of making sure the cobbler’s kids have shoes. PR agencies who can generate a media footprint for themselves show that they a.) command media relations expertise, and b.)

Agency 60

Agency Real Estate Mobile LinkedIn 60

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Social Media Services for Tech PR Companies Social media is an essential component of any tech PR strategy.

Strategy 62

Strategy Brand Branding Technology 62

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). I also volunteer as a College and Career Readiness Coach with a leadership development nonprofit called PEARLS For Teen Girls, and help out at a local women’s shelter.

Meeting 82

Meeting Automotive Media Transportation 82

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. >> Related read: 12 Ways to Quickly Grow Your Blog Subscribers. Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

DECEMBER 13, 2019

Over time, it became a critical leadership resource. Event recaps mainly included my summaries of Minnesota PRSA events, and the educational posts hit on topics ranging from SEO to social media to media relations. During that time his blog became a prominent fixture on my bookmark bar.

Blogging 78

Blogging Agency Community Local 78

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces. The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Mindful Marketing

JANUARY 12, 2017

For example, I’ve used these types of insights to create highly integrated plans that best capitalize on company news across all available media and company content platforms. Additionally, because SeeDepth tracks keywords in media coverage, I’ve also used the platform to better link PR to SEO objectives, increasing organic search results.

Measurement 60

Measurement Analytics Agency Data 60

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Search marketing and SEO statistics. 5) Thought leadership builds trust and drives sales. Thought Leadership Influences Sales ). PR and Media Relations Statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 177

Survey Marketing B2B Study 177

Scott Public Relations

DECEMBER 13, 2018

To help make sure your website is available to anyone who’s interested, it’s important that your content and landing pages are optimized with the current rankings for search engine optimization (SEO). Use a tool like Uber suggest to search a topic related to your campaign and then sprinkle the resulting keywords into your website content.

Healthcare 40

Healthcare Insurance Insurance How To 40

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. “I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59