Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. PR and SEO are joined. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. They painfully got buy-in across their org and learned about the business side of marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But most businesses aren’t marketing that kind of “lightning in a bottle.” Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Stern + Associates

JUNE 22, 2017

Marketing content. The SEO superstar. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group. Creating content. Socializing content. Content, content, content. It’s (almost) all we hear – and talk – about these days. It’s the king. The social.

Marketing 90

Marketing SEO Content Marketing Groups 90

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. Along this line, we’ve established an in-house SEO team to address the technical side of the discipline.

Storytelling 60

Storytelling SEO Agency Leadership 60

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

It’s also about examining how major stories are crafted in top media outlets, deconstructing key examples of storytelling, and analyzing the communications strategy behind media coverage and the professionals who respond to it. My former colleague and friend Bob Pickard of Signal Leadership Communications is my role model here.

SEO 159

SEO Analysis Storytelling Training 159

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Audit: review marketing and business activities, objectives and goals.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. We believe that a company blog makes for one of the most effective thought leadership platforms on the planet. Uncategorized award winning PR blog Bulldog Digital Awards visual storytelling'

Storytelling 60

Storytelling Blogging SEO Corporate 60

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Report back to leadership. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Content Marketing is no Longer a Shiny New Object. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Ensure you optimise all videos for SEO. Playing on emotions can work well for videos.

Video 62

Video YouTube Social Media Storytelling 62

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. And we see marketers doing influencer relations.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Ishmael's Corner

JUNE 2, 2015

Twitter Feed: Is the content shaped to help communicators, marketers and the like, or does it shout “Me, me … and here’s more about me”? If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. The word “storyteller” now dominates the communications vernacular.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Leverage SEO To effectively leverage SEO on LinkedIn, optimize your profile and content using relevant keywords.

LinkedIn 58

LinkedIn Publicity SEO Storytelling 58

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Ishmael's Corner

MAY 10, 2015

In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60

The Hoffman Agency

MAY 1, 2017

The ultra-competitive Silicon Valley PR market tends to reward two types of firm: the titans that have ruled with their seemingly unbreakable networks and, of course, the hot boutiques of the moment. In addition to Hoffman, the leadership team includes Steve Burkhart as U.S.

Industry 28

Industry Storytelling Agency SEO 28

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. There are examples offline and online in almost every market. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115