article thumbnail

How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203
article thumbnail

Why Now Is the Time for Content Marketing

PRSay

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing describes the strategy of continuously producing content that your target audience finds relevant and interesting, which then converts them to leads. Rely on brand storytelling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195
article thumbnail

How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195
article thumbnail

Study: most B2B tech companies lose sales deals they didn’t even know existed

Sword and the Script

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

B2B 103
article thumbnail

How to Make your Messaging Stick

Onclusive

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts.

How To 370
article thumbnail

The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.