Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t It reminds me of the blogging market as a sphere of influence. SEO and Storytelling — a Dynamic Duo. The grab bag post is back. Here goes.

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The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR SEO MozBar pr tools SEO for B2B blog SEO tool for pr SEO tool for public relationsTechniques For Effective Business Communications. Google wants the best content to win.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

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Creative Headlines Will Drive PR SEO & Success in 2017


No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

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20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? Are you still using any of these outdated PR SEO terms? SEO: The Most Overused SEO Word Ever? SEO is not magic and it’s not a catchall. SEO was quite simple in the early years. And so the SEO goes.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven PR drives marketing engagement.

8 content strategy trends for better SEO and distribution

PR Daily

Reboot Online recently compiled data from Hubspot’s State of Inbound Report , listing marketers’ top priorities for 2018. Data showed that the majority of marketing pros (77 percent) want to turn leads into customers, and more than half (55 percent) aim to boost website traffic.

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Storytelling Returns to Marketing

David PR Group

What do every great movie, book and marketing campaign have in common? Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc.

New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. The post New England Patriots Forget to Run SEO Play for Deflategate Microsite appeared first on Storytelling Techniques For Effective Business Communications.

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6 ways to boost your SEO for Google’s new algorithms

PR Daily

Excellent content, properly presented, is one of the biggest factors in improving your Google results, says Greg Jarboe, president and a co-founder of SEO-PR. SEO isn’t like a test you cram for and move on. SEO success can’t be left just to our beloved pals in IT.

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10 ways to use Twitter for storytelling

PR Daily

Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world. Before you embark on your Twitter marketing campaign, determine what your mission and vision is for this social network.

4 reasons why PR and SEO must work together

PR Daily

If you invest in PR or SEO for your agency or organization, it’s important to understand how the two work together, how they overlap and how they differ. External link-building is SEO 101. Think of SEO as a video game. In SEO, more links used to mean a better ranking.

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Future Proof Your Content Marketing Strategy with These 6 Tips


They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

9 hallmarks of outstanding website copy

PR Daily

It should be easy to navigate, audience-centric, succinct and optimized for SEO. It’s SEO-optimized. Content Marketing Mobile Social Media Storytelling Websites Writing & Editing SEOIs it time for a website redesign or refresher?

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2018 PR Trends: Search Marketing [Video]

Shift Communications

In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. Vice President, Marketing Technology.

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The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Video Marketing on YouTube. SEO Benefits.

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Health care marketing trends for 2020—and beyond

PR Daily

Health care marketers have an opportunity to be heroes. Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. Form opinions about how you’re marketed to.

3 Benefits of Combining PR and Marketing Efforts

Critical Mention

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO).

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." Because content marketing is much more than writing. It's about storytelling and thought leadership. Content marketing, when done right, helps in many other areas of your business. B2B Content Marketing

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7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Use Social Media for Storytelling. Nevertheless, social media marketing success is possible so long as you persist brand growth and engagement through consistency, patience and relevancy. Priscilla is the marketing coordinator for Critical Mention.

10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. Before we delve into who the top influencers in marketing are, we should answer the vital question. B2B influencer marketing is a way for you to harness that power to positively impact your brand. Blog B2B Marketing

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15 marketing certifications available online

PR Daily

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand in the evolving digital realm.

Infographic: Don’t be fooled by these SEO myths

PR Daily

Digital marketers can employ many tactics to boost their organic search ranking. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ]. It includes: Myth: Reaching the top of a search results page means no more SEO work is necessary.

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Why “Organic Search” Should Be Called “Earned Search”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. Marketing SEO Earned search PR organic search PR SEO Rand Fishkin ranking signals

What to expect from your content marketing campaign

PR Daily

When it comes to content marketing, patience is a must-have. If you’re embarking on a content marketing strategy and expecting to see a ton of leads flood your site after you publish your very first blog post, then your expectations are way out of whack. Content Marketing

5 essential roles every content marketing team needs

PR Daily

When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field. Why Follow B2B Marketers on Social Media? These are individuals who have their finger on the pulse of what’s new and hot in the world of B2B marketing strategy. We’ve assembled some of the best minds in modern marketing.

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Why content marketers shouldn’t overlook niche outlets

PR Daily

When first introduced to content marketing, many are eager to focus on big, marquee publications. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. a content marketing agency. Content Marketing

3 Tips for Creating More Powerful Marketing Content

Stern + Associates

Marketing content. The SEO superstar. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group. Content Marketing Thought Leadership brand storytelling business writing content marketingContent. Creating content. Socializing content. Content, content, content. It’s (almost) all we hear – and talk – about these days. It’s the king. The social.

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What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. The post What Popular YouTubers Can Teach Us About Video Marketing appeared first on Contently.

3 tips to catapult your B2B content and news past the noise

PR Daily

Brand marketers, PR professionals and journalists know that their roles as content creators, news sources and media gatekeepers are evolving within the crowded online space. Show the evidence, but let people—not data, products or technology—be your storytellers.

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How an Ohio dentist used podcasts to engage his community

PR Daily

With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts. Podcasts are conversational in nature and won’t fare well with a strict adherence to marketing messages.

State of PR 2020: More than half of PR pros cite engagement to prove value

PR Daily

SEO, once viewed as primarily a technical skill, has become a common PR component. 77% content marketing. 67% influencer marketing. 56% link building for SEO. Marketing PR Industry Research Social Media Storytelling

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization. Also see PR and Storytelling; Off Script No.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. PR drives SEO. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. He loves to talk about marketing AI.).

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 5) Marketers will slow down.

5 essentials for finding and partnering with a worthy influencer

PR Daily

Perhaps the most important—and yet most difficult—part of an influencer marketing campaign comes before you ever make a pitch. Many marketers rely on follower count and engagement rate, assuming those metrics will help them find high-quality influencers.