PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. But even the most gifted communicators can’t possibly create all the content demanded today.

Communications 148

Communications Employee Leadership Writing 148

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. She shared her approach on the webinar. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

Communications 120

Communications Case Study Training Reputation 120

PRSay

APRIL 28, 2023

Last year, she had the chance to support the local humane society’s 70th-anniversary campaign, along with her firm MVW Communications in San Antonio, Texas. Vela-Williamson was the April 27 guest for Strategies & Tactics Live , PRSA’s monthly webinar series on LinkedIn.

Nonprofit 66

Nonprofit LinkedIn Newspapers Strategy 66

Karen Freberg

MARCH 15, 2020

All of these organizations – especially those in Communication and PR – of course are very present in making sure professors and students know about their conferences, webinars, features, awards and activities – but have been silent on providing resources or even acknowledging that professors may need some help.

Crisis 77

Crisis Education Resources Community 77

Deirdre Breakenridge

JANUARY 13, 2015

There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. You can conduct general webinars for a group of speakers – which can help get everyone on the same page and better understand your goals – or meet for face-to-face instruction.

Conference 150

Conference Training Healthcare Policies 150

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses.

Healthcare 52

Healthcare Small Business Resources Data 52

PR 20/20

JUNE 26, 2018

Look for thought leadership across your client and its competition. Monitor and read earned media placements, read leadership’s social updates, and track where those good reads are posted in the start of a media database. So why not take the extra time to document and really digest the subject matter as well? Read some more.

Industry 58

Industry Insurance Insurance Resources 58

Doctor Spin

APRIL 17, 2023

Host free webinars or workshops on a topic related to your industry. Partner with a local influencer to promote your business on social media. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Brand 246

Brand Branding eBook Leadership 246

Communications Conversations

JUNE 5, 2015

If you’re having issues managing your time (or what I refer to as work/life integration), I’d recommend reading or watching Stew Friedman’s “Total Leadership.” With a 21-month-old daughter, I’m focusing current professional development on online webinars that can be done from home while preserving time with my family.

How To 60

How To Meeting Local Google 60

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

SEPTEMBER 26, 2023

By recognizing such cultural nuances, campaigns can be tailored to resonate authentically with local audiences. Recognizing different communication styles, leadership introduced workshops to foster mutual understanding and smooth collaboration. Read books or take webinars that focus on cross-cultural communications.

Communications 68

Communications Internal International Pitching 68

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Educate your target audience.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. Offer a Fresh Perspective. Conduct Surveys.

Leadership 81

Leadership Survey Education Exercises 81

NewsWhip

APRIL 14, 2021

Watch webinar. Not only does it appear from the metrics that we were seeing that our leadership’s voice is becoming more and more relevant, at the same time, I think that that increases our responsibility. View our on-demand webinars. #15: APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. Read transcript. Kate: Absolutely.

Analytics 78

Analytics Data Crisis Reputation 78

MaccaPR

SEPTEMBER 16, 2014

There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Considering how he mistreated his direct reports, disrespected and intimidated constituents of the organization, blasted the local news media, and valued bulldozing as his favorite leadership style, I responded, "Then give me something to work with!".

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Cision

AUGUST 26, 2015

Watch her on-demand webinar today! CEO of Likeable Local. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Watch Gary’s free on-demand webinar today! Ann Handley (@MarketingProfs) August 20, 2015. Want to learn Ann’s writing rules for PR? John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 17, 2016

If you have a topic you’d like to generate conversations around, want to drive traffic directly to your properties, or are looking to reconnect with customers, consider hosting a local conference or seminar. Budget-friendly tip: Hosting webinars and other online events are often more cost-effective than in-person events.

Marketing 40

Marketing Small Business Web Nonprofit 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). > Senior leadership thinks of marketing as a service bureau. > It’ll be worth our while. In a word, data.

Marketing 64

Marketing System Data Tools 64

PR Conversations

SEPTEMBER 18, 2014

Prior to the WPRF, Canadian study highlights were shared in an open webinar, thanks to the four Canadian study arm partners. According to GAP VIII results, Canada’s senior PR professionals are apt to have a local or regional scope of practice. Most importantly, there is evidence of: leadership in core PR practice areas.

Study 99

Study Measurement Survey Education 99

NewsWhip

MAY 27, 2021

Watch webinar. Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. Local news has certainly become more relevant. May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Read transcript. Paul Quigley, CEO and Co-Founder, NewsWhip.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

FEBRUARY 26, 2021

Watch webinar. What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? And maybe it’s a local government organization. Local governments are far more trusted than the federal government right now.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Unfortunately the same isn’t true for local media. 11 Leadership becomes social. It’s become social and uses data. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164