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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Making some changes.

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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. SCHEDULE A DEMO.

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How McDonald’s has created a culture of real-time communication

NewsWhip

On February 16th Sean deGroot will join NewsWhip CEO Paul Quigley on a webinar hosted by PRWeek to share insights on how an iconic brand has significantly advanced its efforts to collect and analyze data in real time, and found success in the new way it communicates. You can register for the upcoming webinar here.

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The Importance of a Global Communications Strategy, Part 1

Presspage

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences."

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Communicators Can Help Americans Vote in 2020

PRSay

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. 3, Americans will cast their votes for President and for state and local candidates. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. Community Relations Businesses actively contribute to the greater local community in which they operate, are located, or plan to locate.

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