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Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Which students at your local college or university are already making the world a better place, and how are they doing it? Keep it ethical. If so, how?

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She shared her approach on the webinar. Faculty talk trends and current events.

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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Deservedly, the active use of spin has given the PR industry a black eye.

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What is Technology PR?

5W PR

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

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The Top 50 Social Media Influencers on Twitter

Cision

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Watch her on-demand webinar today! CEO of Likeable Local. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Watch Gary’s free on-demand webinar today! Jay Baer (@jaybaer) August 19, 2015.

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#13: When brands are more trusted than media

NewsWhip

Watch webinar. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. Government and media are neither competent or ethical. FEBRUARY 26, 2021.

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