Wadds Inc.
JANUARY 22, 2024
Public relations is a knowledge-based profession in which much of the day-to-day can be done remotely, but it still requires people skills and human interaction, which the author explicitly states won’t go out of fashion – Hobsbawm positions them clearly as part of the essential mix of successful, productive knowledge work.
PR 20/20
SEPTEMBER 16, 2020
“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success. Be Smart About Your Data.
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PR 20/20
JUNE 22, 2022
How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles.
PR 20/20
JULY 6, 2020
And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Weekly Updates.
wiredPRworks
AUGUST 2, 2016
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.
PR 20/20
DECEMBER 5, 2022
HubSpot’s different hubs include: Marketing Hub : Per its namesake, Marketing Hub provides many tools to support your inbound marketing efforts. Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more. If so, use the landing page builder.
PR 20/20
MARCH 15, 2021
Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.
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