The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Get smart and strategic, so you still meet your goals. The more you know about your customers, clients, employees, and competitors, the better your planning will be. Always edit and put your own voice on a piece that’s created by AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

Contently - Strategy

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. For marketers, this means a few things are about to change.

Content Marketing 111

Content Marketing Privacy Marketing Google 111

Buchanan PR

APRIL 17, 2024

This can be helpful in evaluating: Brand Visibility: Monitoring mentions to gauge how often your brand is being talked about and identifying trends in its visibility. Reputation Management: Keeping tabs on public conversations and promptly addressing any negative comments or concerns. appeared first on Buchanan Public Relations.

Social Media 102

Social Media Trends Crisis Management Tools 102

ImPRessions - Crenshaw Communications

APRIL 13, 2021

It was a fun way to catch up with colleagues and contacts, learn something new, and grab a drink to decompress after work. Your panel will be competing with other online events and work responsibilities. We’re in an unprecedented health emergency and things can come up, so it’s important to be prepared and flexible.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

APRIL 18, 2022

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. But how do you know when to follow up and how? Here are a few ways to successfully pitch and follow up with reporters. What should a follow-up look like? Reply with the original pitch underneath the follow-up note.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Be sure to space out announcements.

How To 259

How To Social Media Product Launch Construction 259

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Original Imagery. Design trends.

Trends 147

Trends Instagram Creativity Small Business 147

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. One answer is to make them actionable.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. It’s a good bet that your brand’s next customers are among those two billion. That said, the ROI on Reels is not automatic.

Brand 134

Brand Branding Instagram Video 134

PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. While many of them are entering the world of video production and user generated content (UGC) for the first time, there are a few things to keep in mind before firing up that smartphone or webcam.

Video 203

Video Film Energy Local 203

NewsWhip

APRIL 15, 2024

As a data-driven newsroom, they’ve always been ahead of the curve in terms of content discovery and social monitoring. , and they’re familiar with the best tools to find and evaluate content ideas. They rely on pre-configured alerts and digests to keep up-to-date on the content gaining the most engagement.

Reddit 88

Reddit Tools Instagram Analytics 88

Sword and the Script

SEPTEMBER 26, 2023

There’s a generational shift and so it’s logical that their preferences for content from the brand they follow will change too. If that’s your metric, you are set up for failure. People are already following you because they are interested in your products. Keep it simple and keep it real.

Survey 127

Survey Social Media Brand Branding 127

Stern + Associates

FEBRUARY 28, 2024

One important channel for doing so is contributed content. The Role of Content in PR for Consulting Firms You may have heard that “Content is King.” Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), That’s where contributed content comes in.

How To 99

How To SEO Strategy Social Media 99

Communications Conversations

JUNE 25, 2021

Put differently, 4 in 10 communicators have no idea what content their audiences want to read. Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels. 2 – Survey your customers twice a year. You can see the problem here.

Survey 183

Survey Meeting Groups Writing 183

Buchanan PR

APRIL 1, 2024

It’s up to the user to decide which website(s) to visit, by reading displayed titles and meta descriptions, perhaps clicking through to several sites to get the answer. Figure 2: The SGE result page The AI-generated content appears very quickly; Google users expect speed and accuracy. You’re not alone.

Engineering 85

Engineering Google SEO Guidelines 85

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. But keep in mind that this moment full of challenges also presents opportunities. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Video 132

Video Strategy Marketing Instagram 132

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

Remote PR Jobs

DECEMBER 12, 2022

To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.

Privacy 264

Privacy Meeting Strategy Social Media 264

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. A lot of content today, particularly from brands, is simply adding to the noise. But where do you begin?

Social Media 99

Social Media How To Media Employee 99

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. How To Reach Gen Z Through Your PR Efforts From the consumer traits above, it is evident that despite their similarity to millennials, Gen Z has many unique characteristics. So make sure you tap into this, too.

Consumer 90

Consumer Social Media Education Advertising 90

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

APRIL 19, 2021

There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. When you combine it with earned media, however, it enhances both your expertise and your search engine results. Once you’ve brainstormed all of your ideas, divide your list in half.

Media 198

Media Newspapers Google Energy 198

Buzzstream

MAY 15, 2024

With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day. It was a client-first, intentional, content-driven approach that drove results.

Google 71

Google SEO Tools Pitching 71

PRSay

OCTOBER 28, 2022

Our conference theme was “The Shake Up: Changing Times, Changing Comms.”. Shaking up communications to reflect our changing times also applied when planning the event. Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen, MBA , the planning committee aimed to keep diversity and inclusion central to all conference elements.

Conference 166

Conference Nonprofit Education Newspapers 166

PRSay

MAY 12, 2021

You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. How do we engage people and get them excited about our content? The key is to make our content more creative. Why creative content writing? Because creative content: • Grabs attention.

Creativity 186

Creativity Writing Storytelling Study 186

Agility PR Solutions

MARCH 30, 2021

Social media platforms seem to be changing at a rapid pace, and companies have to keep up if they want to stay relevant with consumers, and their industries at large. One of the ways that brands can get their content in front of the eyes of the consumers is through using hashtags, especially on platforms […].

Marketing 166

Marketing Consumer Social Media Industry 166

NewsWhip

OCTOBER 25, 2023

There are a number of advantages to having such a view into what’s happening on LinkedIn, and among those is that it allows you to level up your trend spotting on business and work topics, content strategy, and benchmarking.

LinkedIn 97

LinkedIn Trends Company Reddit 97

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. So, to get the most value out of your brand mentions, you want them as backlinks.

Brand 62

Brand Branding How To SEO 62

Communications Conversations

OCTOBER 12, 2022

Content shock is a real thing–so, so, so much content to compete with out there. 1) It’s hard to stand up a social channel and keep it going month after month. 1) It’s hard to stand up a social channel and keep it going month after month. The more content, the more money they get paid.

Social Media 153

Social Media Marketing Media Agency 153

Bianchi Biz Blog

FEBRUARY 29, 2024

We also see lots of roles shifting within the newsroom, as well as high turnover, making it difficult to keep up.” By providing everything upfront – who they can talk to, data, visuals, links to relevant content – your media pitch becomes a better olution for today’s busy reporters.

Report 101

Report Automotive Media Local 101

Shift Communications

AUGUST 24, 2018

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. Managing your time. As a new PR professional, you will likely be surprised at the amount of work on your plate.

Social Media 267

Social Media Agency Media Meeting 267

Sword and the Script

JUNE 6, 2023

“Nearly half (49%) say they rely on AI to produce final content.” PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. And now onward with this month’s PR tech sum 1.

Survey 149

Survey Software B2B Pitching 149