PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

NewsWhip

DECEMBER 15, 2022

In terms of the top publishers, Legit’s success was driven by a woman celebrating three years of an akara business (259k), a mum giving birth (161k), a viral video about a school (155k), a man whose daughter looked like Sabirus (150k), and a shop assistant who worked at one store for 20 years getting a huge bonus from customers (144k).

Facebook 148

Facebook Viral Sports Video 148

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Cision

JUNE 29, 2017

Owned media is easy to report on, you own the channels and that data should easily be available to you. Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it? Is the sentiment positive?

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission.

Case Study 78

Case Study Study Viral Data 78

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Media Bias/Fact Check : The MBFC monitors media bias on various websites.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc.

Film 211

Film Pitching Print Journalism 211

Mindful Marketing

DECEMBER 20, 2023

He provided the firm different forms of marketing support, including help with social media. The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. Second, the authors seemed contrived.

Ethics 94

Ethics Marketing Sports Education 94

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. The results were often ugly.

Airlines 180

Airlines Reputation Journalism Crisis 180

Business Wire

MARCH 20, 2018

Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles. What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile.

Reddit 159

Reddit Media Analytics Trends 159

NewsWhip

JUNE 20, 2022

Facebook is one of the largest social media platforms in the world, raking in 2.91 In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media.

Facebook 78

Facebook Newspapers Sports Television 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to.

Media 54

Media Newspapers Journalism Video 54

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Jodi Gersh and Jen Nycz-Conner continued on a similar note while discussing the changing journalism world. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

FEBRUARY 22, 2016

In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency. “you and brand X”). This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. What media placements will truly move the needle? Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

Beyond PR

JUNE 29, 2017

Owned media is easy to report on, you own the channels and that data should easily be available to you. Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it? Is the sentiment positive?

Storytelling 73

Storytelling Data Communications Technology 73

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Even the most disciplined communication professionals can’t help but see a new website, social media platform or app and think, “Why aren’t we on that?” What’s the biggest lesson you learned from your first position? Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Solo PR Pro

AUGUST 29, 2017

Now, if one person bought a car because of every Chevy social post, that’s a win. How do brands know their social media creates impact? Scripps School of Journalism highlighted a study that says the average person receives 30,000 messages a day. You can pray for viral or train for a marathon. Easy to type.

Communications 48

Communications Viral Energy Measurement 48

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? Steve Barrett: We’ve all seen those go viral haven’t we? It means comms and marketing have to talk to each other. I still think it. .

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. One of the most compelling, for me, is Path , which lets you keep an ongoing journal of your life for both personal reflection and sharing with close friends. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad.

Facebook 102

Facebook Mobile Google Viral 102

Bad Pitch Blog

SEPTEMBER 14, 2007

Karen Russell from The Grady College of Journalism & Mass Communication asked me to kick things off Friday evening. I’m so going to ask him about viral marketing >rim shot Hopefully you’ll be there to join the conversation. Network cables uploaded by Shockie tags | public relations | PR | social media | Connect07'

Viral 40

Viral Journalism Survey Education 40

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. Judging from the firestorm on social media, Lochte didn’t come close to making an apology his followers would find “sincere.”.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . I got a little white radio when I was seven and just got obsessed with it,’ Mason told Dale.

Radio 60

Radio Local Meeting Journalism 60

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Leverage Social Listening. If you need content ideas, spend some time doing social media listening. There’s no secret formula to having content go viral, but these practices will help you see more shares and reads of your content. Here’s how.

Writing 120

Writing Viral Infographics Blogging 120

Buzzstream

FEBRUARY 3, 2021

The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it. See the example below to get an idea of how to split your main concept up effectively.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Game changer –> Who breaks news first no longer matters in #journalism.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders.

Communications 60

Communications Analysis Web Handbook 60