NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. Trend spotting in journalism.

Data 68

Data Trends Journalism Print 68

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. What are the benefits of a broadcast placement rather than a digital/print one? Hope is not a good PR strategy.” .

Strategy 52

Strategy Interviews Pitching Energy 52

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to Create an Effective Monitoring Strategy.

How To 149

How To Social Media B2C Television 149

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How have you adjusted to the rise of social media in PR in recent years?

Journalism 78

Journalism Social Media Radio Fashion 78

Reputation Us

AUGUST 2, 2021

After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick.

Reputation 78

Reputation Publicity Enterprise Television 78

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. How do you think your background in journalism will help you in this new role?

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media.

Twitter 77

Twitter Radio Social Media Print 77

Reputation Us

AUGUST 1, 2016

He will work under the supervision of the Account Director and assist LTPR with its social media efforts. Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands.

Internal 60

Internal International Crisis Management Retail 60

Presspage

JANUARY 23, 2018

This surprisingly influential 4 am rant about on how to improve the press release for the digital newsroom led to the creation of the Social Media Release Template; a first format of what is today the norm in modern PR. Every Company is a Media Company The media landscape has changed drastically. Press release!

Newspapers 92

Newspapers Financial Print Technology 92

Deirdre Breakenridge

APRIL 25, 2016

A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. Now that we’ve replaced printing photos of fun times with live broadcasting, we’re continually contributing to the FOMO issues of others. Rebekah Iliff is currently the Chief Strategy Officer for AirPR , a technology platform to increase PR performance.

Print 150

Print Video Technology Software 150

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Brand Journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. Anne Isenhower, Anne Isenhower Communications. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically. It can add extra or unnecessary words to a sentence and obscure meaning.

Internal 147

Internal International Tools Software 147

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. How did you get your start in journalism? I always follow up on my stories even after they have been printed – a little more care goes a long way.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Barokas

DECEMBER 4, 2018

Consider whether your company has interesting data or commentary to share in the wake of Black Friday, Shop Small Saturday and Cyber Monday, and if so, build a story around it for the media in your sphere. Blogging and Social : Traditional media isn’t the only channel for reaching your audience during the holidays.

Survey 60

Survey Enterprise Radio Print 60

Barokas

MARCH 22, 2018

In other words, PR strategies and programs that kickass and deliver big. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. billion media impressions for VICIS. Social Media – The Shop.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. If you start from that spot, you have a completely different strategy. — Beryl Love.

Pitching 120

Pitching Policies Ethics Mobile 120

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. Most of us also aren’t.

Newspapers 48

Newspapers Print Media Groups 48

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. In fact, I've been doing this for at least 40 years - first in journalism and then in business. That's why it's the media I read early in the morning and follow all day.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

OCTOBER 15, 2019

Because the name of the game in media relations is building trust. After all, talking to a journalist on the phone is a much better way to build repoire than via email, text or social media. Our clients and companies are still expecting media coverage. Media relations, as a practice, isn’t going away.

Media Relations 100

Media Relations Pitching Media Report 100

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 79

Financial Banking Content Marketing Writing 79

Polaris

DECEMBER 14, 2014

” Neal told me by email that “the book serves as a timeless resource and reminder whenever I embark on creating a new or tweaking an old content strategy.”. #2 Most useful offline resource: Social Media Explained, by Mark Schaefer. He recommended Social Media Explained since it’s a great “how-to” book. #9

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Serving as Chief Marketing Officer, Lynch is responsible for Cision’s global marketing strategy — spanning communications, product and digital marketing.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Going through, in real time, the amount of material available through social media would have been impossible not long ago. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157