ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

It’s probably the best resource for thought leadership about our business. Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world.

Company 203

Company Trends Case Study Crisis Management 203

Landis PR

AUGUST 30, 2021

A business or organization willing to commit finances, time and resources will make a great client. We expect to work with others within the organization, but we need leadership participation for this to work. The Business Journals: Knowing what type of PR client you are helps you find the right agency. Prepared for success.

Resources 135

Resources Pitching Journalism Agency 135

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Generating brand awareness. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

MAY 5, 2021

Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations. Kelly, Ph.D., She was 77.

Education 157

Education Journalism Leadership Resources 157

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Chapter 7 How to Prepare for Ethics Counsel: Mentors, Training and Other Resources. Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media.

Ethics 114

Ethics Journalism Conference Study 114

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources.

Leadership 81

Leadership Strategy Energy Advertising 81

PRSay

JULY 10, 2023

Another risk that companies face when taking public stances on political issues is whether the organization has the resources and capabilities it needs to follow through on its stated values. Gain consensus from your organization’s leadership and prepare to weather the storm. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

MAY 3, 2019

We can’t lose sight of the fact that reporters are still a resource offering stories that are extensively researched and fact-checked to ensure accuracy and accountability, which is exactly what PR professionals and the world need. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. This niche outreach allows the opportunity to not only share your current funding round but secure future business through these industry publications, as seen in VC News Daily , PE Hub , and Wall Street Journal Pro PE. Cut Through the Investment Noise.

Agency 98

Agency Financial Media Training Training 98

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Fact-checking resources and tools.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Journalistics

SEPTEMBER 13, 2021

This sale of “thought leadership”– market visibility with inherent credibility – is neither a recent development nor a crime that deserves a congressional investigation. It can begin by attending the prior year’s event to get a sense of the organization’s membership, priorities, and culture, and to meet the group’s leadership.

Advertising 52

Advertising Advertising Ethics Conference 52

Solo PR Pro

NOVEMBER 23, 2021

After graduating from the University of Georgia in 1998, Sherry spent three years in the classroom as a high school language arts and journalism teacher — she considers this role to be one of her most challenging but rewarding jobs. We saw education revenue increase substantially under my leadership and I'm proud of that.

Meeting 86

Meeting Education Journalism Resources 86

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. How can people access AMA resources? I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. His 20 years of experience spans journalism, media relations and recruiting multi-national companies as an economic developer.

Trends 126

Trends Pitching Twitter Nonprofit 126

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Spin Sucks is the number one PR blog in the world, the go-to resource for PR professionals to learn new strategies and tactics, to share and receive expert advice. Which of the current core course offerings are essential? Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. But journalism does addict you to quick results and to working alone. You’ve held numerous leadership positions over your storied career. They both have constituents, revenue needs, and growth goals.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

APRIL 2, 2021

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Navy resources and was produced independently. Government, Department of Defense, Department of the Navy or the Department of Homeland Security. Kaye Sweetser, Ph.D.,

Public Affairs 97

Public Affairs Publicity Journalism Study 97

PRSay

SEPTEMBER 4, 2018

Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats. ET – Twitter Chat, “Preparing Students for Ethical Careers in Journalism and Public Relations” #EthicsMonth. Thursday, Sept. Tuesday, Sept.

Ethics 122

Ethics Twitter Conference Journalism 122

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We want to deliver PR results, but we also need to provide a resource for our media contacts. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Company blogs are no longer a luxury, and this site can be a terrific resource for teams looking to start a new blog or improve an existing one. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Doctor Spin

DECEMBER 4, 2022

Here goes: Table of Contents The Power of Attitude Polarisation Using the Amplification Hypothesis in PR PR Resource: Conversion Theory PR Resource: Spiral of Silence The Power of Attitude Polarisation The amplification hypothesis (sometimes referred to as attitude polarisation ) is a well-known psychological effect. .”

How To 52

How To Handbook Resources Groups 52

PRSay

SEPTEMBER 4, 2019

A range of resources are available on PRSA’s website, including the Code of Ethics, decision-making guide, Ethical Standards Advisories, case studies and other relevant information about ethics. “I Apply the PRSA Code of Ethics and other ethical models. ET / Twitter Chat: Legal and Ethical Dimensions: Using Online Data for PR Strategies.

Ethics 128

Ethics Case Study Twitter Reputation 128

Doctor Spin

MAY 30, 2023

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) Barnum had a knack for creating buzz. How does it work?

Publicity 52

Publicity eBook Ethics Resources 52

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 4) Emphasis on professional journalism. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . 3) Top challenges facing reporters.

Survey 102

Survey Report Media B2B 102

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. It’s nothing new for administrations to try to control the narrative. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Cision

SEPTEMBER 23, 2016

Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. In other words, your brand as a trusted resource is your most valuable asset.

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 103

Internal International Travel Tourism 103

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 72

Infographics Brand Branding Video 72

PRSay

FEBRUARY 15, 2018

And being strategic about choosing media targets goes like this: “What outlets will likely achieve the most influence on our key audiences given the amount of resources we have for outreach?”. But because your bosses or clients are usually smart business people, they’ll understand strategic thinking.

Media Relations 119

Media Relations Media Web Pitching 119