Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 79

Meeting Automotive Media Newspapers 79

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Karlie: Some of the tools we have now, such as media databases, are different.

Leadership 159

Leadership Conference Local Internal 159

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews.

Employee 120

Employee Print Meeting Financial 120

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Polaris

DECEMBER 14, 2014

Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. A good pick for the holiday season, this book is an easy read offering lots of useful leadership tips and techniques. Most useful offline resource: Social Media Explained, by Mark Schaefer. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. What media placements will truly move the needle? Without strong, outside validation, it can be difficult to gain meaningful traction with the media. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

OCTOBER 15, 2019

Because the name of the game in media relations is building trust. After all, talking to a journalist on the phone is a much better way to build repoire than via email, text or social media. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Going through, in real time, the amount of material available through social media would have been impossible not long ago. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism. Data Mappings: Demographic.

Storytelling 45

Storytelling Data B2C B2B 45

PRSay

JUNE 6, 2017

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? 1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. she holds a master’s degree in arts journalism from Syracuse University’s S.I. Newhouse School.

Wireless 102

Wireless Storytelling Radio Analysis 102

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter). Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. Most of us also aren’t.

Newspapers 48

Newspapers Print Media Groups 48

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 1, 2023

That assistant helps to write social media content but now includes an integration to DALL-E. req.) , “Journalists can filter the kind of pitches they receive from PR professionals by topic and format – for example, whether the pitch is for print or online. Source: Propel Q3 2023 Media Barometer by Propel.

Software 131

Software Pitching Ethics Privacy 131

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. It’s sponsored content, which is a form of advertising, which is unquestionably paid media. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such.

Software 129

Software Case Study Advertising Advertising 129

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. If you suddenly got 10% more budget, you’d spend it on… (BCB) research-based thought leadership or customer testimonials. 4) What hasn’t changed about PR?

Brand 115

Brand Branding Reputation Corporate 115

Katie Paine's Measurement Blog

MAY 25, 2023

Everyone these days has access to the majority of mainstream national media. And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. Make sure the vendor can get all the media that senior leadership and the board think is important, in whatever language(s) they are published in.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 63

Marketing B2B Print Technology 63

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Hot off the printed press. Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. This Morning with Gordon Deal. (~30 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

Mark My Words

DECEMBER 29, 2015

Take Walter Palmer , the American dentist who shot the wrong Cecil while on safari and was dropped in the lions’ den of social media. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage.

Journalism 60

Journalism Wikipedia Film Interviews 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The leadership and vision provided by early public relations professionals was squandered. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Earned media in flux, owned media ascending A rise in trust in the media as a source of information during the COVID-19 crisis has been short-lived, according to the Reuters Institute. Ofcom has launched a consultation to inform its next steps on media plurality in the UK.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111