Barokas

MARCH 16, 2020

Helping clients arrange introductory or relationship building interviews with beat reporters who are currently stuck with little news to cover (such as reporters solely focused on entertainment or sports). Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The TikTok train has taken off and if you’re not on board, you may be missing out. For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes.

Social Media 156

Social Media Trends Media Instagram 156

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Also we all need to understand Web analytics and the impact these metrics can have on our campaigns. Death to the dreaded AVE.

Interviews 35

Interviews Writing Blogging Social Media 35

Cision

APRIL 24, 2015

All of a sudden, the tools to do so were at our disposal, as we moved from a static HTML/Coldfusion environment to a Drupal CMS where all levels of staff could be trained and granted access to easily create content. A: They register to attend our introductory training. Q: How do library staff members become NYPL bloggers?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. At a minimum the question ought to be asked: On every web registration form. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. I recently had the chance to interview a producer who had worked at CNN for the last 18 years. They are: Visuals: With so many digital native news sites it makes sense that this has become more important. It’s not just for TV anymore.

Pitching 140

Pitching Video Engineering Web 140

The Proactive Report

APRIL 3, 2015

A featured story with visuals : Most company newsroom are still web 1.0. Put them in your newsroom, along with a short video interview about their area of expertise. Invest in talent, equipment and training so that your PR team can make short, interesting news videos and host them in your newsroom. Here is the checklist.

Analytics 100

Analytics Resources Video Google 100

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. Stories are one of two primary methods of persuasion: “The first is by using conventional rhetoric, which is what most executives are trained in.

Storytelling 120

Storytelling Examples B2B Chemicals 120

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans. prsarahevans. Steve Farnsworth.

Twitter 77

Twitter Radio Social Media Print 77

Stuart Bruce

SEPTEMBER 30, 2014

If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. The social web is no longer new, but should be an integral part of how a successful company operates.

Social Media 150

Social Media Twitter Radio Sports 150

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Larry is my guest in this latest interview in the Off Script series.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

The Resolution Blog

APRIL 9, 2019

As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. Our job is to train executives on the new way of doing things, and we have to get comfortable talking about how effective the coverage is. Then we have something more concrete.

Marketing 120

Marketing Analytics Measurement Data 120

wiredPRworks

NOVEMBER 11, 2016

And, here's a quick transcript from my interview via the site. CoryWest Media focuses on scalable content m arketing plans, marketing audits, company-wide and personal Linkedin makeovers, customized in-person or virtual social media training, and event marketing strategies and production. Making and Keeping Friends.

How To 63

How To Brand Branding Local 63

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. 7. Train, simulate and prepare. IIt is critically important that the he/she signs off on the plan and is properly trained on speaking to the media. What Not to Do in a Crisis!

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. Brands need to facilitate a culture of content , attract and retain those that excel in this skill, and find ways to train and activate the employee base. * * *.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JANUARY 25, 2012

After all, I never trained in public relations (fuhgeddabout social media), and my background is in Economics (probably why I like numbers so much) and drama, but I think I’m doing ok. To me, non-experts doing things very well is one of the beauties not just of our profession, but a gift that the social Web has given to us.

Video 76

Video Mobile Wireless Training 76

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. Get Shareaholic test Filed under Interviews , Social Media | Tags: community building , lindy dreyer , maddie grant , open community , socialfish | Comments (2) Site settings comment help? Read All About It!

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

APRIL 25, 2016

I work with legends and I am creating a legacy,” says Jessica Teutonico in this still relevant interview with Patti Fletcher. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. The mentor: “I thought I would change her life.

Banking 40

Banking Training Writing LinkedIn 40

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman.

Pitching 100

Pitching Interviews Trends Journalism 100

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 99

Tools Marketing Nonprofit Mobile 99

Journalistics

APRIL 17, 2013

What stories do you tell to people that come to visit your office or interview for a job that you don’t share outside of your company? Some of the best examples of content marketing out there today rely on artful aggregation of the best content from around the Web. Think like a producer or assignment editor for that matter.

Brand 52

Brand Branding Media Local 52

Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Finally, what are some cost-effective ways of correlating outputs to outcomes?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good. Read All About It!

Measurement 60

Measurement Social Media Twitter Tourism 60

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 201

Writing Communications Marketing B2B 201

PR Job Coach

NOVEMBER 26, 2020

Career development and training is off the table Salary increases decline Plum assignments go to younger people Supervisors whisper in your presence Being passed over for new challenges Not invited to client meetings Top tips from Patti and Scott: Chronology is Old Hat. We need to seek to understand in order to be understood.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 17, 2010

Additional resources: The Poynter Institute has a great article on writing for the web 7 ways to improve your writing… right now , from Copyblogger (bet you’ve already read this, right?) Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Read All About It!

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 23, 2011

A non-techie explanation of how web pages are secured , by Philip Sheldrake. You won’t believe it… by Steve Crescenzo. Why: It’s 1,406 words of hilarity. And frighteningly believable (sorry, Oprah junkies). Or, as Steve put it, OWCH. 1,724 words, but does it really feel like it? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Anti-self-deprecation is the New Black , from Nanny Goats in Panties. You know why. Read All About It!

Twitter 68

Twitter Facebook Measurement Blogging 68

Bad Pitch Blog

SEPTEMBER 26, 2006

There might be a story in the above train wreck, but do not use a news release to tell it. When you do phone follow up, do you ask if they want to interview the winery''s well hung over spokesperson? One look at the client’s web site and the pitch seems all the more out of character and insulting. Leave it at that.

Pitching 40

Pitching Retail Print Report 40