ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. . Your job is done, right?

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Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time. Pick the right spokesperson.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late.

Interviews 251

Interviews Media Television Media Training 251

Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. ” This is a very experienced reporter and editor.

Report 90

Report How To Ethics Nonprofit 90

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID.

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Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it.

Publicity 334

Publicity How To Agency Product Launch 334

PR for Anyone

MAY 7, 2020

Television stations are still hosting interviews with experts who are home. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. In fact, on the last one I did, the reporter said “Wow! This makes you valuable to a television reporter.

Interviews 173

Interviews Television Film Report 173

5W PR

MARCH 16, 2022

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. Enunciate and speak clearly.

Interviews 103

Interviews Media Report Company 103

Remote PR Jobs

SEPTEMBER 25, 2023

Communicators understand journalists more often than they care to admit, and many are recovering reporters themselves. But when it comes to being interview-ready, public relations pros sometimes shy away from being confident spokespeople. PRNEWS: You tend to work with activist, socially-conscious clients.

Interviews 100

Interviews Media Media Training Training 100

Sword and the Script

APRIL 4, 2023

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). Answers from 13 PR software executives AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used An “Interview” with ChatGPT: What is Public Relations?

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Publicity Software Fashion YouTube 197

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. What can PR pros do to convince reporters to cover their story when they claim they are too busy? Put yourself in the shoes of the publication’s audience. We know what makes the perfect pitch.

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Report How To Pitching Banking 361

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. The post 8 tips for a more effective media interview appeared first on Agility PR Solutions.

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Interviews Newspapers Media Journalism 163

ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Always accompany clients to interviews. ” We agree.

Interviews 206

Interviews Media Advertising Advertising 206

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Flack's Revenge

MAY 28, 2021

There’s another that has been bugging me and my teams: obscure analyst reports. See the Q & A below, from recent email exchange: We track various segments our clients compete in, and want to know of and get into the right reports. Please check out my interview with her about maximizing analyst relations. Thanks, Robin!

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Report Interviews Google Reputation 177

ImPRessions - Crenshaw Communications

OCTOBER 21, 2016

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. Here are a few recent examples of “reporters gone rogue” and how we turned the potential lemons into lemonade. When a reporter does an interview, then vanishes.

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Report Publicity Interviews Agency 120

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Finally, because we’re a publicly-traded company, any public-facing message from the PR team (or any other team) can have an impact.

Interviews 223

Interviews Retail Data Engineering 223

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

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Report Pitching Media Survey 167

5W PR

JUNE 21, 2021

While plenty of companies see scheduling an interview with journalists as a positive thing for the company, which can mean that they can call it a day, the reality is that the work is just getting started when that interview with the CEO is scheduled. Researching the Journalist. Anticipating Questions. Rules and Answers.

Interviews 88

Interviews Company Trends Data 88

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. A TV station had requested an interview with one particular family being helped locally.

Interviews 160

Interviews Media Local Privacy 160

Stephen Waddington

MAY 26, 2021

report explores what’s driven this burst of entrepreneurial activity. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. The UK is a great place to start a public relations business.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes?

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Report Interviews Pitching Construction 136

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Journalists criticise this practice as it obstructs investigative reporting and undermines information transparency. Let’s discuss the Media Blackout and its origins. Nature, 540, 9–9.

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Interviews Media eBook Journalism 59

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 113

Company Publicity Leadership Pitching 113

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 110

Ethics Industry Publicity Analysis 110

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity. My use of the term public relations in practice and within management has become a personal form of idolatry.

Publicity 98

Publicity Corporate Interviews Reputation 98

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. The rollout of public chargers is not same as the build out of gas stations because many EV owners will have chargers at home. Finish this sentence: If I am not reporting, I am … Trying a new restaurant!

Automotive 77

Automotive Meeting Report Insurance 77

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 95

Strategy Publicity Media Video 95

Landis PR

MAY 2, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. Helping clients achieve the best coverage means interviews with the media. Even the most prepared managers are often reluctant to speak with the media and don’t know what to do when invited to give an interview.

Interviews 59

Interviews Media Training Media Relations 59

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 127

Publicity Small Business Trends Leadership 127

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. Finish this sentence: If I am not reporting, I am … riding one of my many bikes. If you’re representing a small or not very public-facing company, help me understand why regular people might want to know about what it’s doing. Any pet peeves with PR people? Nope, not really.

Meeting 86

Meeting Report Transportation Automotive 86

Wadds Inc.

MARCH 22, 2023

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

Stephen Waddington

OCTOBER 4, 2022

It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

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Pitching Publicity System Energy 117

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Our plan is to think outside the box for earned media.

Interviews 284

Interviews Radio Small Business Pitching 284

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’m the lead researcher and author of the report. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

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Report Communications Government Crisis 144