ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. It changed not only the product but its website, pizza boxes, and brand.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Incorporate these trends into your new product or menu item to cater to evolving consumer tastes.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service.

Company 88

Company Corporate Product Launch Internal 88

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

Publicity 331

Publicity Television Local Pitching 331

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. If they ask for an interview, make it easy for them to arrange a time. While you don’t have access to their analytics, you still can observe the overall trends. A time-tested path to coverage is to figure out how your employer or client fits within these trends.

Journalism 126

Journalism Media Relations Report Survey 126

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. Stay Ahead of the Competition: CES is the ultimate barometer for the latest trends and emerging technologies in the automotive and mobility industry.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. That’s a recipe for reputation disaster. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. Increasingly, reporters and publications are being asked to deliver metrics such as article views, clicks, social media shares and likes.

Media 100

Media Print Radio Consumer 100

Prohibition

AUGUST 25, 2021

If you’re looking to share a quick, unedited clip to showcase a new product or tap into a trend – reels are the best tool to use on this platform. The best type of content for IGTVs are interviews, Q&A format or tutorials. TikTok – The latest trend. TikTok has gained traction over the last year with 1.1

Video 105

Video YouTube Instagram LinkedIn 105

Prohibition

JULY 7, 2023

Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends. Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings.

Agency 62

Agency Case Study How To Crisis 62

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Here are a few examples of company news announcements from various newswires: Orthofix Names Massimo Calafiore as President and Chief Executive Officer | Business Wire Travis Barker Launches Barker Canna Co.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend. B2B is about people as much as products and companies.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Some top tech companies actually consider analyst relations as (or sometimes more) important than media relations.

B2B 120

B2B Trends Product Launch Report 120

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. You can’t forward a clip of a recent television interview. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales.

Blogging 183

Blogging Comparison eBook Case Study 183

Rock the Status Quo

AUGUST 15, 2014

It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. Not very human, Edelman, not very human. The post never should have been written. To have their own post go viral, even land new business. It’s not. by AmyVernon Interesting read.

Pitching 272

Pitching Viral Interviews Education 272

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. By creating a visually stunning and engaging mailer, you can capture your audience’s attention and leave a lasting impression.

Agency 52

Agency Marketing Creativity Consumer 52

Shift Communications

AUGUST 3, 2016

Tie to current news trends. As much as your product may excite you, it is one of thousands being pitched out. How does its value props tie into larger trends media are already covering and would be willing to hear you speak to? Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. All of the women interviewed are PR practitioners, some at the executive level. Most of the respondents to my interview questions agreed with that article’s themes. By Enrica Orecchia.

Interviews 40

Interviews Enterprise Corporate Internal 40