Cision

JANUARY 29, 2016

Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Do you have any advice for PR professionals pitching you?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

Media Relations 175

Media Relations Media Pitching Survey 175

Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources. An “Interview” with ChatGPT: What is Public Relations?

Blogging 115

Blogging Software B2B Survey 115

The Proactive Report

OCTOBER 30, 2023

In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

MAY 2, 2023

A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 131

Publicity Small Business Trends Leadership 131

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Survey 78

Survey Pitching Technology Writing 78

Wadds Inc.

MARCH 8, 2023

Task 4 – Generating a pitch We also used OpenAI to generate a pitch for the press release for pitching journalists. Task 5 – Creating a Q&A or talking points for interviews with journalists Use OpenAI or Chatbot tool to generate a Q&A or series of talking points for a spokesperson for an interview.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. We call it a background interview because it is just that – an exchange to provide background for a future story. And earned media isn’t magic.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. In this case, I couldn’t get a reply from this reporter. But then something else happened.

Pitching 114

Pitching Media Relations Survey Advertising 114

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 124

Case Study Study Company B2B 124

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Give our services a try. Content picks.

Tools 101

Tools Survey Pitching Analytics 101

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 90

Software Pitching Measurement Enterprise 90

Flack's Revenge

MAY 14, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts. If so, this could drive a pitch that lands. PR should interview the execs to dig for story gold.

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

MARCH 31, 2015

The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect your perspective? Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. Good Pitches have a Long Shelf Life.

Pitching 60

Pitching Survey Report Interviews 60

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

That time worked well for the attendees, which we knew because we surveyed many of them in advance, but it probably wouldn’t work for all audiences! From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. Have a full event run-through.

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Cision

DECEMBER 4, 2015

I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest.

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line.

YouTube 136

YouTube Training Video Survey 136

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Shift Communications

AUGUST 9, 2017

Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview. No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media Data B2B Pitching 100

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. There is even a website journalists have for well-written pitches, BestPitchIEverGot , featuring the cream of the crop.

Advertising 147

Advertising Advertising Pitching B2B 147

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78