Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources. An “Interview” with ChatGPT: What is Public Relations?

Blogging 114

Blogging Software B2B Survey 114

PRSay

MAY 17, 2021

To look for insights that might improve the outlook for this year, I turned to Muck Rack’s “ The State of Journalism 2021 ” survey from March. According to the report, more than 60 percent of journalists surveyed agree that the way companies — and by extension, PR pros — share information is outdated. Consider the dreaded exclusive.

Pitching 192

Pitching Survey Report Social Media 192

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. The alternative?

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

JULY 11, 2023

(click image for higher resolution) I’ve discovered quite a few good ones along the way, so here are eight worthy public relations podcasts that I recommend you check out the next time you have a half hour to spare: 1. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 129

Publicity Small Business Trends Leadership 129

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. And earned media isn’t magic.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Meltwater acquires social media influencer platform. Talkwalker added podcast monitoring to its media monitoring platform.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts.

Survey 195

Survey Journalism Agency Data 195

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing.

Creativity 243

Creativity Groups Retail Media Training 243

Sword and the Script

MARCH 31, 2015

The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect your perspective? Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. Good Pitches have a Long Shelf Life.

Pitching 60

Pitching Survey Report Interviews 60

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Now that’s a coverage report,” he would say.

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience.

Radio 74

Radio Television Media Local 74

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%).

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. It’s been an eye-opening experience.

Company 99

Company Survey Pitching Report 99

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. Everything looked interesting, but not too interesting, my client used to say in some interviews.

Financial 60

Financial Pitching Banking Trends 60

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. This means it is more important than ever to get more value out of existing media relations efforts. Nobody Watches the Media like the Media. You’re only as good as your last placement.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 138

Instagram Technology Resources Employee 138

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 172

Report Local Media Pitching 172

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Solo PR Pro

APRIL 4, 2017

Nearly all (92%) journalists and influencers who responded to the Cision survey prefer email pitches. The proof is in the pitch. While many professional communicators may write this off as Media Relations 101, we’re not doing it as well as we think. We need each other.

Report 41

Report Media Pitching Resources 41

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations.

Media Relations 195

Media Relations Media Pitching Product Launch 195

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Bad Pitch Blog

NOVEMBER 3, 2008

We were cleaning out the archives and found our back story –- how the Bad Pitch blog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad Pitch Blog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.

Pitching 40

Pitching Media Relations Blogging Survey 40

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100