Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. We report on the four main freight modes: air cargo, ocean shipping, rail/intermodal and commercial trucking.

Meeting 77

Meeting Automotive Media Transportation 77

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I was taught that a great story happens when the author is the student gathering information, then becomes a teacher who explains the subject to the audience. I’ve been in journalism for 22 years.

Transportation 95

Transportation Meeting Media Newspapers 95

Bianchi Biz Blog

MAY 3, 2021

You might also be interested in: Meet the Media: Nathan Bomey, Business Reporter at USA TODAY. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business.

Automotive 88

Automotive Meeting Media Pitching 88

Stephen Waddington

OCTOBER 5, 2018

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

Agency 135

Agency Web Print Newspapers 135

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Proactive Report

OCTOBER 30, 2023

Get smart and strategic, so you still meet your goals. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Now is not the time to pull back on PR and marketing efforts. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Bianchi Biz Blog

NOVEMBER 2, 2020

I led the first-to-web magazine publishing philosophy in the early 2000s that some B-to-B media businesses are now finally beginning to embrace. The post Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride appeared first on Bianchi PR. And you can subscribe to Futurride at [link].

Meeting 57

Meeting Mobile Automotive Transportation 57

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: giphy.com.

Interviews 60

Interviews Media Training Training Trends 60

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Meet buyers where they are. They Ask, You Answer content—answers to questions frequently heard in sales meetings. It’s one thing to know who your buyers are.

B2B 181

B2B Company Marketing SEO 181

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Organizations should integrate PR teams into strategy meetings alongside legal and marketing to eliminate silos and ensure alignment in strategy and in messaging.

Leadership 105

Leadership SEO Measurement Reputation 105

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 80

Engineering Automotive Agriculture Media 80

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

Stephen Waddington

APRIL 18, 2020

Meetings are frequently interrupted by partners and children. Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? Home life goes on around us all.

Media 83

Media Crisis YouTube Television 83

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. We’d love to meet you over Zoom. . The current COVID-19 pandemic is an unprecedented disruption to modern life. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. I recently had the chance to interview a producer who had worked at CNN for the last 18 years. You might have noticed a rise in articles like “10 types of people you’ll meet at private school.” It’s not just for TV anymore.

Pitching 139

Pitching Video Engineering Web 139

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. Email or call discuss?

Interviews 28

Interviews SEO Banking Radio 28

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. ” I had heard her name but did not know Katie – it was great to e-meet and get her take. The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts. The Inquiry. Digging Deeper.

Measurement 120

Measurement Exercises Interviews Tools 120

Contently - Strategy

FEBRUARY 16, 2023

Google continuously updates its algorithms to rank blog posts and web pages. This information helps Google provide results that meet user expectations. Meet your intended readers where they are in their journey and offer a unique point-of-view.

SEO 134

SEO Strategy Google Engineering 134

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. In particular, expect to see more smaller affinity networks that meet both virtually and physically. The counter-trend to increased digital communications is the growing desire to meet in person. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. In particular, expect to see smaller affinity networks that meet both virtually and physically. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999.

How To 159

How To Facebook Social Media Advertising 159

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. When I work with a client, I try to consider their story in a visual way that not only makes for an excellent news pitch, but also doubles as compelling social media and web content. How can you become an asset to your next company or position?

Television 120

Television Pitching Journalism Interviews 120

Waxing UnLyrical

AUGUST 31, 2015

Why: “While it’s always imperative to prep answers to easy questions before a media interview, this event reminded me about the importance and potential perils in lack of preparation on the really tough questions,” says Johna Burke. Twitter Facebook Google+ LinkedIn Monday Roundup: the Measurati Meet #measurePR.

Meeting 40

Meeting Case Study Writing Data 40

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Also we all need to understand Web analytics and the impact these metrics can have on our campaigns. Death to the dreaded AVE.

Interviews 35

Interviews Writing Blogging Social Media 35

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. So thanks to Heather for her thoughts, if you think you would be good for my 20:20 interview session, drop me a line.

Interviews 28

Interviews B2B Blogging Real Estate 28

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Flack's Revenge

AUGUST 1, 2018

Sound Opinions : One of my favorite podcasts; they curate and help me discover great music spanning all popular genres; interview bands, and riff on the music news of the week. But it might actually not be a bad idea, to shake the foundations of a linked Inter Web built on Free. Curation’s Last Stand?

Content Marketing 149

Content Marketing Privacy Government Web 149

Cision

AUGUST 21, 2015

“I get to play video games, watch movies and TV shows, interview people in the movie, comic book and video game industries and produce fun videos. Boasting one of the “top nerd podcast networks on the web,” shows include “Nerds of the Round Table,” “Nerd Wars,” “Awkward Conversations” and “VideoGame BANG!”

Blogging 120

Blogging Film Video Web 120

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Marketers typically gather information about their buyers by talking to sales reps, meeting with product experts, or conducting online research. Bold emphasis added ].

B2B 116

B2B Marketing How To Survey 116

Cision

APRIL 24, 2015

Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. This was around the time we migrated all of our web services to Drupal and blog posts were heavily integrated into the overall web experience.

Community 120

Community Mobile Blogging Publicity 120

The Resolution Blog

MAY 24, 2017

We were also constantly checking for impact on social sharing, web traffic (and user journey to product trial & sales), downloads of reports, links secured back to content and then the subsequent impact we were having in improving our client’s visibility in Google search results. “we By outsourcing we remove ay client concerns over this.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Larry is my guest in this latest interview in the Off Script series.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

OnePitch

APRIL 26, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . So we kind of scour the web and try to find great deals, great value, and just great products that people might want to buy. “??It’s What She Writes About. [00:02:51] 00:02:51] BB: I love it.

Comparison 52

Comparison Pitching Meeting YouTube 52

Communications Conversations

JANUARY 14, 2016

Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. So, we’ve established that Crystal Knows is probably the scariest and freakiest tool you’ve seen on the web this year, right? The following come to mind: Coffee meet-ups.

Tools 60

Tools Trade Shows LinkedIn Web 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

Want to make a killer impression the next time you meet with a prospect? Charlie App combs through hundreds of sources and automatically sends you a one‐pager on who you’re going to meet with, ahead of time. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android.

Writing 149

Writing Education Pinterest Creativity 149

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. I’ve worked in a few PR roles over the years. and so much more. So when I receive a positive response from a media outlet, I celebrate.

Newspapers 60

Newspapers Pitching Radio Web 60

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. First client meeting fear? We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

Solo PR Pro

JULY 14, 2015

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Step-by-step directions for before, during and after the interview.

Media Training 40

Media Training Training Handbook How To 40