Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. I recently had the chance to interview a producer who had worked at CNN for the last 18 years. Guess which ones journalists like to write? It’s not just for TV anymore. And that’s a big deal.

Pitching 139

Pitching Video Engineering Web 139

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Is it time for that web analytics session?

Writing 149

Writing Education Pinterest Creativity 149

Flack's Revenge

AUGUST 1, 2018

It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. Medium : A great source for great writing; the site sends me emails with links to articles that match my interests, based on what I read there and topics I’ve selected.

Content Marketing 149

Content Marketing Privacy Government Web 149

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. This information helps Google provide results that meet user expectations.

SEO 134

SEO Strategy Google Engineering 134

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. Email or call discuss?

Interviews 28

Interviews SEO Banking Radio 28

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. In particular, expect to see smaller affinity networks that meet both virtually and physically.

How To 159

How To Facebook Social Media Advertising 159

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog? Death to the dreaded AVE.

Interviews 35

Interviews Writing Blogging Social Media 35

Waxing UnLyrical

AUGUST 31, 2015

And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” Twitter Facebook Google+ LinkedIn Monday Roundup: the Measurati Meet #measurePR.

Meeting 40

Meeting Case Study Writing Data 40

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. When I work with a client, I try to consider their story in a visual way that not only makes for an excellent news pitch, but also doubles as compelling social media and web content. I could write a book on this topic. Leave your cell phone.

Television 120

Television Pitching Journalism Interviews 120

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

OnePitch

APRIL 26, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . What She Writes About. [00:02:51] So we kind of scour the web and try to find great deals, great value, and just great products that people might want to buy. “??It’s 00:02:51] BB: I love it.

Comparison 52

Comparison Pitching Meeting YouTube 52

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! The following come to mind: Coffee meet-ups. Meeting a new colleague for the first time over coffee?

Tools 60

Tools Trade Shows LinkedIn Web 60

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. I’ve worked in a few PR roles over the years. and so much more. They’re all wins.

Newspapers 60

Newspapers Pitching Radio Web 60

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

Maxim Behar

OCTOBER 15, 2023

Come meet my PR." And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. PR is not a profession. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can do the same with an awesome plan. Evaluation.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. First client meeting fear? We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Pre- and post-Google Instant, this is key.

Google 101

Google Nonprofit Engineering SEO 101

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A good plan is to meet quarterly to run through scenarios that might happen. Media contacts – These are the journalists and bloggers who will write about your business.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example. Now, confirming that Natalina writes about our topic frequently is essential.

Digital PR 62

Digital PR Report How To Pitching 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Here’s our must-have list.

Tools 108

Tools SMB Survey Software 108

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. I mean, welcome to the 2000''s, right?

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

AUGUST 6, 2006

All Hail Google: You should be reading everything your reporter writes. If you did this thorough due diligence for Fast Company’s Charles Fishman, you would know he has a book out on Wal-Mart and he did a podcast interview about it. RSS-s-s: Organize all of this online intel onto one, Web-based screen using RSS feeds.

Report 40

Report Pitching Google LinkedIn 40

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Love love love it.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. But choosing the correct topic to write about is actually one of the hardest parts of content marketing. If your content to meet that need is focused instead on them hiring you to do the content strategy for them, they will most likely bounce. YOU don’t do anything.

How To 66

How To SEO Content Marketing Data 66

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Rock the Status Quo

FEBRUARY 3, 2015

We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com. After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. I found out later that an important client went to bat for me.

Agency 100

Agency Advertising Advertising Twitter 100

David PR Group

SEPTEMBER 29, 2016

I always had great information, great data and (usually) a compelling story idea, but I wasn’t always good at asking for the interview, the article or the opportunity. During the course of writing the book, I received great advice from a number of tremendous marketing minds. I want you to buy my book.

Reputation 40

Reputation Case Study Web Groups 40

ZudePR

MAY 31, 2015

I truly believe that if you ‘share freely’ you will also ‘receive freely’ There has not been a defining moment but I am sure that reading certain blog posts, meeting people, and experiencing the benefits early on in my career all have something to do with it. “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 9, 2010

Once my group checked off that box in our initial meeting, we moved on to concept. "Keep It Simple" On The Web! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This post was mentioned on Twitter by Shonali Burke, SarahSkerik. Wanna Subscribe?

Video 87

Video Facebook Twitter Viral 87