ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. .

Agency 401

Agency Interviews Education Television 401

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. All media opportunities aren’t alike. So if an interview opportunity is important, you’ll need to prioritize your availability, even on short notice.

Resources 149

Resources Media Interviews Comparison 149

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” .” The live audience reacted with laughter and applause.

Interviews 144

Interviews Media Study Course 144

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Be curious.

Agency 310

Agency Meeting B2B Conference 310

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? The post An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC appeared first on Critical Mention - Media Monitoring. Richard: It happened slowly and organically. There were no shortage practitioners in the field.

Interviews 105

Interviews Ethics Government Internal 105

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

Stern + Associates

APRIL 7, 2023

One way to ensure that your newsjacking pitch stands out is to provide a unique, additive perspective to what is already being covered, and that is the responsibility of media relations experts to extract from a spokesperson.

Strategy 64

Strategy Pitching Report Interviews 64

PRSay

MAY 14, 2018

That’s the ultimate goal of great media relations — just not so soon. Lead off with the professional reference, e.g.: I’ve noticed your posts connecting millennials’ job-hunting preferences and big-company recruiting tactics tend to get shared most frequently on social …. .: So save that thought.

Pitching 100

Pitching Media Relations Journalism Instagram 100

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

Media should be able to quickly review and understand the takeaway. For example, a clear CTA can be: Setting up an interview with a client. It tells the editor whether they should action the pitch now or save it for future reference. Sharing a byline article for consideration. Offering an expert as a guest for a podcast.

Pitching 193

Pitching Writing Media Advertising 193

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Shift Communications

SEPTEMBER 1, 2015

Even if they don’t end up using client commentary or information from the original interview in a potential story, it helps continue the life of the relationship and familiarize the reporter with your client. Any other tips that you use to help keep media opportunity alive? Offer something new. Katie Halloran. Senior Account Manager.

Interviews 60

Interviews How To Journalism Report 60

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” .” The live audience reacted with laughter and applause.

Interviews 60

Interviews Media Study Course 60

Bianchi Biz Blog

JUNE 6, 2022

This year we’ve interviewed Daimler Truck’s director infrastructure and eConsulting, who was on-location at their Portland electric charging island , and taken our viewers on a tour of ACT Expo , one of the trucking industry’s most exciting shows that’s growing by leaps and bounds. I like putting weird references in my work.

Meeting 79

Meeting Media Interviews B2B 79

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is a powerful tool for building reputation over time, and that power has been greatly magnified by digital and social media.

Journalism 185

Journalism Advertising Advertising SEO 185

Polaris

JANUARY 13, 2015

Several years ago, the Canadian Public Relations Society standardized media relations measurement with Media Relations Rating Points. When checking their references, ask their clients about this quality—or ask the PR firm for references from advertising, promotion and event planning companies.

Agency 100

Agency eBook Measurement Creativity 100

Bad Pitch Blog

AUGUST 24, 2009

We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview. Here are the key elements of an interview brief.

Interviews 56

Interviews Pitching How To Report 56

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. I emailed the reporter.”.

Print 120

Print Interviews Pitching Conference 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 110

Ethics Industry Publicity Analysis 110

Ishmael's Corner

APRIL 21, 2015

There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today.

Company 60

Company Media Storytelling Interviews 60

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74

Stern + Associates

JANUARY 12, 2023

Punchy When consulting a guide to writing a pitch one of the first things it will tell you about is the importance of a “hook” – or the news story that the pitch addresses or references. It’s important to remember that your goal is to inspire an article derived from the interview, research, etc.

Writing 62

Writing Pitching Report Strategy 62

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. I contributed because the Minnesota Public Relations Blog from the start was an online hub for the Minnesota public relations community.

Blogging 78

Blogging Agency Community Local 78

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Newsfile

JUNE 28, 2023

Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms. In addition, they appear in the news, interviews, reviews, feature articles, or discussions. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

Polaris

AUGUST 19, 2014

The public relations measurement challenge. To begin, let’s use media relations and blogger outreach to put some context around the subject. Media and blogger outreach is typically a top-of-the-funnel activity that builds brand awareness, an important measurement metric for all products and services.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

JUNE 17, 2015

While Susan says she finds Twitter overwhelming at times, she tries to respond to everyone who reaches out to her via the social network and turns to the social media giant to field questions for video interviews with high-profile people. “Then, you can link the video to the person who originally asked the question.

Mobile 120

Mobile Print Trends Twitter 120

Shift Communications

JULY 31, 2015

(Caution: This post contains lots of hockey references – apologies to non-sports fans). Securing that big broadcast interview is enough to make you want to do laps around the office, albeit without holding a shiny trophy over your head. Stress with your client that this is the most important interview or appearance they’ll ever do.

Interviews 60

Interviews Pitching Sports Local 60

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180