Interviews Media Relations Print Reference 
ImPRessions - Crenshaw Communications
JUNE 1, 2021
For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. With that in mind, here are some tips for PR pros to help encourage a stellar media interview performance.
ImPRessions - Crenshaw Communications
NOVEMBER 14, 2019
It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. All media opportunities aren’t alike. So if an interview opportunity is important, you’ll need to prioritize your availability, even on short notice.
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Burrelles Fresh Ideas
AUGUST 2, 2023
Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.
Cision
DECEMBER 4, 2015
At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Will it run in print?”.
Journalistics
FEBRUARY 25, 2013
For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).
Cision
JUNE 17, 2015
Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. We have to be where people are,” she says. “We We tell entire stories through visuals. It’s still rising after months.”.
Cision
SEPTEMBER 29, 2016
Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.
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