Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

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Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

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Interviews How To Healthcare Media Training 120

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. That’s the ultimate goal of great media relations — just not so soon.

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Stern + Associates

APRIL 7, 2023

Journalists feel those same pressures, as most report they receive somewhere between 20 and 30 cold PR pitches per day. Here are a few tips to ensure you are delivering timely, insightful pitches to journalists when they need them most. Determine Whether the Story Will Have Lasting Relevance All stories aren’t built the same.

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PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. You should be extremely selective and strategic with who and what you pitch.

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ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious. Use your proposal as a guide.

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Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

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Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

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Bianchi Biz Blog

JUNE 6, 2022

This year we’ve interviewed Daimler Truck’s director infrastructure and eConsulting, who was on-location at their Portland electric charging island , and taken our viewers on a tour of ACT Expo , one of the trucking industry’s most exciting shows that’s growing by leaps and bounds. What advice do you have for PR people that want to pitch you?

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Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

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ImPRessions - Crenshaw Communications

JANUARY 28, 2016

The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. So you really, really have to know what a podcast covers and specializes in before you pitch them if you want to have success. ”).

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Radio Pitching Interviews Communications 168

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

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Bad Pitch Blog

AUGUST 24, 2009

The pitch worked. The interview’s scheduled. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview.

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Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Here are the questions.”.

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Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

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MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

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Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. Products: contact management, email distribution, pitch analytics. Comment: The company has pivoted from its original plan of compiling PR pitches into a single email digest for reporters (i.e.

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MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

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Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

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Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The Media Reference Challenge. In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another.

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Bad Pitch Blog

MAY 19, 2009

As media relations professionals, we pitch all the time. Know a little about the person you are calling — with reporters be ready to reference a recent article; with a potential date it is always helpful to be aware of the win-loss record of their favorite team. We sell ourselves.to Similar to say, mm, dating.

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Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

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Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? Have a reason. Provide assets.

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Meeting Automotive Media Transportation 81

Shift Communications

JULY 31, 2015

(Caution: This post contains lots of hockey references – apologies to non-sports fans). While I’m sure every pitch has a unique and interesting story to tell (at least I hope they do), the odds of success are just so small considering the strong competition you’re going up against every day.

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Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. It probably does. Talk to Us !

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Cision

JUNE 17, 2015

Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips. It’s still rising after months.”.

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Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. I contributed because the Minnesota Public Relations Blog from the start was an online hub for the Minnesota public relations community.

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Bad Pitch Blog

MAY 9, 2006

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. Would you like to interview a homeland security expert about vulnerabilities in US malls? This pitch does take nerve. AP Never Goes Out of Style This person references Washington D.C. What’s next?

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PR in High Definition

SEPTEMBER 24, 2019

While the below isn’t a completely exhaustive list, you’ll find what I believe to be the most interesting changes that every professional working on – or responsible for – public relations needs to be aware of. So, do you pitch to an editor in the hope they pass the story to a freelancer? The freelance dance. The age of social.

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Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

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Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. I''m available for interviews either via instant messenger or phone where required. Horizontal: If you are pitching a podcast, you are not instantly relevant to every podcast.

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Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. Conducting Talk Show interviews on the topic about the proliferation of tainted food in American restaurants is author and health expert Christy Wade, who gives the following tongue*in-cheek safety tip. This lengthy one reflects on recent E. How kind of her.

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Bad Pitch Blog

APRIL 27, 2008

4) Newsvetter We always remind people we like good pitches too. Newsvetter asks you media-designed questions that help you shape an informative pitch. We interviewed Andrew and are preparing another post exploring the service further. Ariana Huffington did not call us for a reference, but we don’t mind sharing brainpower.

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Bad Pitch Blog

NOVEMBER 3, 2008

We were cleaning out the archives and found our back story –- how the Bad Pitch blog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad Pitch Blog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.

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Sword and the Script

MAY 2, 2017

There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo. I had a fax machine, a phone and FedEx when I started pitching. Boots on the ground interviews with PR, marketing, sales leaders. Please refer a credible colleague !

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Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. Another fellow fraternity brother also turned out to be their first customer, referred them into their first large vender account with one hundred transactions. Some colleges are Greek-free. Some colleges are woman-only.

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