10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1. Remote interviews are the new norm.

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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

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7 Ways To Prep A CEO For A Broadcast Interview

ImPRessions - Crenshaw Communications

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Still, I’ve seen several executives arrive more than a few minutes late to a media sit-down.

Media relations mentoring—6 common interview mistakes to avoid

Agility PR Solutions

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. The post Media relations mentoring—6 common interview mistakes to avoid appeared first on Agility PR Solutions. Analysis Public Relations media relationsUnlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control.

12 Tips to Prepare Executives for Successful Media Interviews

Glean.info Blog

While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. So learning how to do a media interview well is a valuable skill. Ask about the interview. Who else will be interviewed?

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Media relations deals with the news environment, which is by definition unpredictable.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. 3 More Reasons Media Relations is Harder. Most of my experience in media relations comes from a B2B technology perspective. Also, see these related posts.

How to score a podcast interview for your client

PR Daily

With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit. Here are four tips for securing (and making the most of) a podcast interview for your client: 1. FREE DOWNLOAD: The Future of Media Relations Special Report ].

How COVID19 has Changed B2B PR & Media Relations

Bianchi Biz Blog

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It’s pretty simple … by being proactive, consistent, empathetic and genuine in our outreach to media.

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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. Ah, the eternal quandary of PR people — the media follow-up.

Bob Woodward: PR and media relations should go old school

PR Daily

Woodward, the investigative journalist who along with colleague Carl Bernstein chronicled the Watergate scandal, shared the lessons he has learned about storytelling, the truth and public trust in a career of covering White House triumphs and travails. The tools we use to analyze information, such as digital and social media, have evolved, but powerful figures, including President Richard Nixon, have long attacked the press and other revered institutions. “A

Media relations mentoring—20 ways to improve your media game

Agility PR Solutions

When it comes to accurate and objective critiques of how you did during a media interview, your eyes and ears aren’t exactly impartial judges. The post Media relations mentoring—20 ways to improve your media game appeared first on Agility PR Solutions. Analysis Public Relations media relationsWho often is your biggest critic?

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. media

3 questions that can trip up your media interview

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. In any given interview, a question may challenge your recall. Unless the interview is a challenging one or is hostile, the fact that you don’t know an answer shouldn’t provoke undue anxiety. This approach might not be enough if the reporter does not have the luxury of a follow-up interview, or the question concerns knowledge that you really should have had.

How to Come Up With Sound Bites for an Interview

Cision

The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. The fact is: an interview (unless it’s live) usually lasts a lot longer than the sound bite that will appear on-air or in print.

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The best media training sessions train the entire team, starting at the top.

6 potent tips for nailing media interviews

PR Daily

Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. So you’ve landed an interview with a respected reporter. The story they publish or clip they air will be amazing for your business—if you get the interview right. In today’s rapid-fire, 24-hour news cycle, it’s easy for one misinterpreted or out-of-context quote to become a viral social media story. When you’re responding to interview questions, less is more.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?” I had completed an earlier study with Dr. Mia Moody-Ramirez on social media management using focus groups and a convenience sample.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education. The time and effort for the news crew put into setup and film the interview lasted hours.

How Do You Nail a Media Interview?

HMA Public Relations

to share your story or brand with the media. Here's how you nail the interview! The post How Do You Nail a Media Interview? appeared first on HMA Public Relations. Featured Media Relations PRGN Interview Interview Tips Media Interview Media Interview Tips public relations global network the Fearey groupYou’ve got an opportunity (thanks to a PR person, we hope!)

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Monitoring Media Lists.

What Analytics Mean for PR & Media Relations

Cision

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience. Stacey: The biggest shift is social media and communications. And social media has evolved astoundingly over the past few years.

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. They will try the product we’re bragging about, vet the experts we’re offering (or seek their own), research the CEO’s background and look at the company’s social media reviews. RELATED: Join us at Microsoft, and learn tactics and strategies to conquer all your biggest communications challenges. ].

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Instead, the root cause can lie in the interviewing process for sourcing the content. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. Will the media be entertained?

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. Digital publications continue to consolidate, reporters’ beats are changing and the U.S. So, what will be the key to success for earned media in 2021? Refine your media list.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

This year’s survey polled 223 communications and public relations (PR) professionals. In my assessment, the first and fifth reason are closely related. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. It’s harder to know who is media and who isn’t.

Survey 102

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.”

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Here are three tips to convince your client that a piece will be more impactful in a trade publication than in a top-tier outlet: Show them the numbers. [link].

Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. The results are then used to help educate the public, policymakers, doctors and patients.

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing. Let the interview play out, but pay attention.

10 dating techniques to improve your media relations

PR Daily

There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you. It takes a lot of time and energy to conduct media relations well. RELATED: Understand newsjacking and learn how to make it work for your content when you download this free guide. ]. If you think about media relations like dating, you'll have better luck.

How bridging puts your media interview back on track

PR Daily

A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. The interview is going along fine when—wham!—the the interviewer asks about an issue you’d hoped to avoid. RELATED: We're celebrating the maestros of media relations. ]. Effective media guests don’t wait for the reporter. The reporter wants you to speculate on the public’s likely response.

How to handle media interviewers who ask for guarantees

PR Daily

When responding to a crisis, the public wants to know for a certainty that mistakes won’t be repeated. We would all like to think that lessons will be learnt from crisis media management incidents, but even if improvements are made, no-one can be 100% certain that the same thing could not happen in the future. There might not be any guarantees in life, but this approach is your best bet to handle a thorny interview. Crisis Communications Media Relations

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. Want to be interviewed for the Off Script series?

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. Q: Following your return, did your relationship with the media change?

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. It is a great way to reach your audience directly, without a filter—but that very filter gives media placements their legitimacy. Media relations efforts can aid in all of these endeavors. Scholarly activity is only advanced by having relevant comment by faculty in media.

PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

Most PR teams will amplify segments on social media for further exposure. As with any kind of media pitching, it’s best to take the time to research and learn who would be the best person(s) to receive your pitch instead of blasting the pitch to a wide list of contacts.

Why there's more to PR than media relations

PR Daily

There has been a lot of talk about how to help business leaders understand that media relations is just a tactic. Never mind that the show was already on break and, by this point, Oprah was doing more celebrity interviews than giving away cars. Media relations is just a tactic. We public relations professionals know we're not miracle workers, but business leaders believe all we have to do is make a phone call and—voila!—they're