Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Doctor Spin

JANUARY 7, 2024

Let’s discuss the Media Blackout and its origins. What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Organisations navigate this terrain cautiously to avoid damaging their reputation and public image. Nature, 540, 9–9.

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Interviews Media eBook Journalism 59

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

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Strategy Publicity Media Video 95

Ishmael's Corner

SEPTEMBER 27, 2015

The Art Of Storytelling In Business Communications And Public Relations. The PR profession under-appreciates interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Techniques For Effective Business Communications. It starts in college.

Interviews 60

Interviews Media Relations Storytelling Media 60

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Just 3% said it’s getting easier. “It

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. How long have you been in journalism and how did you get started?

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Meeting Media Journalism Interviews 97

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

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Blogging Software B2B Survey 113

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Talk about the outlet’s audience.

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Media Relations Publicity Media Blogging 117

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Your job is done, right? Naturally they want to be ready for the exchange.

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Report Interviews Pitching Course 310

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional.

Publicity 150

Publicity Policies Social Media Study 150

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview.

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Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. research, duties and projects as required.

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B2B Policies Case Study Enterprise 203

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Yet the business of public relations is thriving. Here’s why: 1. Credibility is paramount.

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Mobile SEO Reputation Web 100

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

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Interviews B2B Media Report 60

Bianchi Biz Blog

OCTOBER 9, 2023

Transport Topics is a business-to-business publication that exists to provide our readers with business intelligence and insights that can help them run their organizations more effectively and better plan for the future. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

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Transportation Meeting Newspapers Media 99

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Go to Lists.

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Twitter Media Relations How To Media 100

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

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Meeting Energy Local Media 97

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The message is the medium.

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Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. According to the Cision State of the Media Report 59 percent of U.S. Here’s why. Credibility. PR drives SEO.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

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Media Relations Media Insurance Insurance 68

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Paul Business Journal). Much, much tougher.

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Media Relations Pitching Media Report 100

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends, or issues are on your radar now?

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Meeting Engineering Journalism Media 92

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Instead, the root cause can lie in the interviewing process for sourcing the content. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Interviews Writing Communications 71

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. Don’t be too prepared for that CEO interview. Every new product introduction requires its own media event.

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Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview.

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Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

MAY 22, 2018

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

Critical Mention

JANUARY 3, 2019

When I am now contacted by media, it’s usually around current anti-bribery issues. Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Again, I wasn’t trying to force anything, things happened naturally. Until next time!

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Interviews Ethics Government Internal 105

Bianchi Biz Blog

APRIL 3, 2023

The rollout of public chargers is not same as the build out of gas stations because many EV owners will have chargers at home. Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. How long have you been in journalism and how did you get started?

Automotive 77

Automotive Meeting Report Insurance 77

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

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Skype How To Crisis Pitching 206

Bianchi Biz Blog

AUGUST 31, 2023

Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology. Heavy Duty Trucking’s editorial team brings you expert insights and interviews industry professionals to discuss the latest news, trends and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Ultimately, great stories drive PR and journalism. PR should interview the execs to dig for story gold.

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Survey Journalism Agency Data 195

The Hoffman Agency

APRIL 19, 2024

I was struggling to land interviews, and the few that I did get ended in rejection or radio silence. As I contemplated giving up hope and settling for a job outside of my field, Tori Quinn came to my rescue with a LinkedIn message: an invitation to a 30-minute interview for the Spring internship at The Hoffman Agency in Portland.

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Internal International Radio Sports 36

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

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Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches.

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Media Pitching Report Interviews 212