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10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1. Remote interviews are the new norm.

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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

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How to avoid the media relations summer slump

PR Daily

It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Still, I’ve seen several executives arrive more than a few minutes late to a media sit-down.

How to conduct scintillating, illuminating interviews

PR Daily

I’ve said this before and continue to believe it: Communicators under-appreciate interviewing expertise. Try to find a curriculum for mass communications or PR that offers a class on interviewing. Every journalism program in the country tackles the art of the interview.

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.”

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. 3 More Reasons Media Relations is Harder. Most of my experience in media relations comes from a B2B technology perspective. Also, see these related posts.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. Having a piece published in a recognized magazine is often more appreciated than pushing it to a company website or via its social media channels. Despite this, PR pitching to trade press editors often feels like an afterthought. Listen to what media pros want.

How COVID19 has Changed B2B PR & Media Relations

Bianchi Biz Blog

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It’s pretty simple … by being proactive, consistent, empathetic and genuine in our outreach to media.

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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

How to score a podcast interview for your client

PR Daily

With exploding audience numbers, the digital audio format offers big upsides for organizations looking for an earned media hit. Here are four tips for securing (and making the most of) a podcast interview for your client: 1. There is no shortage of hosts to pitch. Nail the pitch.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. media

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

An interview with Telemundo. Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Vital Elements of Hispanic Media PR. In addition, Hispanic media outlets in the U.S.

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford.

6 ways to solidify your media relations

PR Daily

How can we improve media relations? Dig deep into a reporter’s beat before sending a potentially meaningless pitch. Read what they write—not just posted pieces, but their social media feeds and personal blog, as well. We must also know the story we’re pitching. Any decent journalist will approach even a softball pitch with some skepticism. If it’s not airtight, it’s not ready to pitch. Our timely pitch resulted in a great Inc.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education. The time and effort for the news crew put into setup and film the interview lasted hours.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Monitoring Media Lists. Pitching Via Twitter.

How to adapt your pitches during noisy news cycles

PR Daily

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines. When it comes to media pitching, it’s been difficult to predict how or if the media will respond.

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes.

Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. Crafting a pitch that’s powerful enough to get a busy reporter’s attention is just the first step to earning coverage. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? Fender’s experiential media event turned reporters into consumers.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. From Google Alerts to more formalized media monitoring platforms like Cision , there are number of tools to help identify relevant items quickly. Choose the right media. Don’t forget owned media.

How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news.

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing. Let the interview play out, but pay attention.

How to perfect your pitch for any media environment

PR Daily

This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. It seems like a good time to go over what makes a good PR pitch. You’ll need to keep this in mind when pitching.

10 dating techniques to improve your media relations

PR Daily

There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you. It takes a lot of time and energy to conduct media relations well. RELATED: Understand newsjacking and learn how to make it work for your content when you download this free guide. ]. If you think about media relations like dating, you'll have better luck.

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Glean.info Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. Most PR teams will amplify segments on social media for further exposure. Are you pitching local news or national?

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. Want to be interviewed for the Off Script series?

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Journalists want to have their own personal brand, and they’re forming that through social media. Follow and interact with journalists on their social media platforms. SocialPRSecret : “Follow the media on Twitter and interact and share their stories on a continuous basis—they’re going to notice.”.

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. Digital publications continue to consolidate, reporters’ beats are changing and the U.S. So, what will be the key to success for earned media in 2021? Refine your media list.

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. 7) Nobody watches the media like the media.

Cision report: land a media relations pitch with SEO and social audience data

Stephen Waddington

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. Use insight about a publication and its audience as part of your pitch. #3 media

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PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. Keep your pitch under 200 words. The best pitches are often those that point out a connection to a hot trend.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. Also, when a PR pro pitches a time-sensitive story, his or her source may not be prepared for the quick turnaround required. So, why even pitch it in the first place? What belongs in the pitch?

Tips to Prepare for a Media Interview

Reputation Us

A potential media opportunity can strike at any moment. Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on a potential PR goldmine. The post Tips to Prepare for a Media Interview appeared first on LTPR.

How to add some personality to your PR pitch

PR Daily

Connecting with writers and landing top-tier media coverage for your brand is still the name of the game when it comes to increasing brand recognition and improving SERPs. What most people don’t realize is that building relationships with writers begins at the pitching stage. That’s why Fractl interviewed 500+ writers at publications like Bustle, CNBC and Huffington Post to uncover how developing your personal voice can help your emails get opened and read—and get some responses.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea. On the media side of things.