Critical Mention

MAY 15, 2019

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. More people use messaging apps than social media.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

Pitching 159

Pitching Radio Training Interviews 159

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Every organization has issues and every social media manager needs to know these issues and public perceptions before creating their social program. had to offer.

Social Media 150

Social Media Trends LinkedIn Media 150

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. The kiss of death is sending a pitch to editor@yourfavoritepublication.com.

Pitching 120

Pitching Newspapers Writing Local 120

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Discover your current Brand Visibility Score.

Trends 182

Trends Marketing Wikipedia Reddit 182

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. Small Business PR by Gloria Chou Like Christina, Gloria Chou aims to teach fundamental PR and media relations skills to founders and small businesses.

Publicity 129

Publicity Small Business Trends Leadership 129

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Reevaluating Twitter. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media.

How To 245

How To Media Report Interviews 245

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Read the person’s LinkedIn profile. Conduct the interview.

Interviews 99

Interviews Writing Internal International 99

Communications Conversations

JUNE 1, 2018

Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). After all, donuts are one of those things that are relatively pervasive on social media.

Social Media 60

Social Media Media LinkedIn Instagram 60

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch? .

Pitching 88

Pitching Twitter Social Media Agency 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. Do you make a good interview?

YouTube 130

YouTube Video How To Pitching 130

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Upload the article to your LinkedIn page. Share with clients. Are you the one quoted?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m. runs to the airport with boxes of physical media kits before the last FedEx flight left. The endless media pitch calling and subsequent rejections were exhausting.

Agency 88

Agency Energy Crisis Management Industry 88

PR Fuel

AUGUST 19, 2021

Positive media coverage is likely to offer higher credibility than paid ads. Moreover, having good media relations gives the benefit of third-party endorsements, not to forget that it increases social media traffic. But how do you build and maintain positive media relationships? Interact With the Journalists’ Work.

How To 105

How To Media Pitching Report 105

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Encourage social sharing.

Pitching 185

Pitching Survey Video Examples 185

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

The Proactive Report

JUNE 12, 2017

71 percent of consumers are more likely to make a purchase based on a social media reference. Most brands approach influencer marketing as either earned or paid media. The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. Connect on LinkedIn.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. The messaging on your website should complement the messaging you use elsewhere in content and social media. Online publications.

B2B 174

B2B Company Marketing SEO 174

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority. Social media.

Data 78

Data Newspapers Analytics Measurement 78

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Here are some tips to consider the next time you’re pitching your expertise. Keep your pitch informative and concise.

Pitching 75

Pitching Media Leadership Examples 75

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? It originally appeared on Tara McDonagh's LinkedIn.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. You served as, according to your LinkedIn profile , Ventura‘s “speechwriter, ghost writer, publicist, photographer and a spokesperson." That kind of PR pitching reveals a shot-gun approach. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? LinkedIn: [link].

Meeting 81

Meeting Automotive Media Transportation 81