Solo PR Pro

MAY 17, 2022

From temp to small business owner. Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. Sometimes you have to write about mold. For a large accounting firm, she built presentation materials.

Meeting 98

Meeting Agriculture Energy Travel 98

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. but removed the backlink (boo!). (It’s

SEO 134

SEO Content Marketing Marketing Software 134

Onclusive

JUNE 14, 2017

Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” It may be premature to say the news release is dead—particularly for regulated industries—but the idea that you can write it, mass distribute through your email…and expect results is antiquated.

Trends 120

Trends Leadership Small Business Analytics 120

Melissa Agnes

SEPTEMBER 4, 2020

In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. Evelyn is a savvy small business owner who first heard about the great work ReputationDefender does in the media. My experience with ReputationDefender and its ReputationGrower service.

Brand 234

Brand Branding Reputation Crisis 234

PRSay

JANUARY 6, 2021

We even write emails with more thought. We need to educate ourselves and ask for feedback internally and externally. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines. We protect meetings from “Zoom-bombings” and give “elbow bumps.”

Communications 197

Communications Viral Fashion Public Affairs 197

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

Solo PR Pro

JULY 25, 2017

The best small business owners are constantly innovating. Before I started my blog (in the days of corporate brochure websites), I wrote a business column for the International Association of Business Communicators. It became a chore to write. . Moreover, the business value wasn’t there anymore.

Groups 46

Groups Small Business Blogging Resources 46

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business. In addition to this PR works to access your business at all levels with regard to action and communication. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

FEBRUARY 7, 2013

— RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. We live to write and write to brand. 24 – Jan.

Writing 88

Writing Google Pitching Small Business 88

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Waxing UnLyrical

MAY 20, 2011

Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? Get it in writing! So protect yourself in writing. please take a moment to add the hashtag.

Resources 100

Resources eBook Social Media Conference 100

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 9: Read Books.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

AUGUST 9, 2018

Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it? Tagging your content gives it context and makes it much easier for users to find the material they need – both internally and externally. Reuse Content, Reduce Duplication.

Writing 72

Writing eBook Case Study System 72

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? Media contacts – These are the journalists and bloggers who will write about your business. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We like the way American Express has built its online publication Open Forum , directed at small businesses. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Fuel

NOVEMBER 2, 2021

How much more revenue could your business generate from the exposure to millions of potential customers? Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience. What’s more, most PR companies offer these packages to small business owners.

Writing 52

Writing System Automotive SEO 52

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 61

Writing SEO Google Local 61

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

When speaking or writing to promote a business, pretend you’re making a 30-second video. Start with a pivotal time in the business. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling. But that can be complicated, lengthy, and boring.

Storytelling 140

Storytelling How To Software Small Business 140

MaccaPR

JUNE 3, 2014

is to attract small business owners. We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.” ” It''s a popular topic among our small business owner audience. I write on Saturdays in the quiet of the morning.

Marketing 91

Marketing Small Business Interviews Internal 91

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. It could be hot war environments. It could be accidents. I recommend this. Dave Oates: I’ll take the one specific question on Yelp reviews.

Crisis 78

Crisis Local Facebook Social Media 78

Victorious PR

FEBRUARY 22, 2023

and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! How to get featured in top publications and podcasts — Learn to successfully pitch a journalist and write a successful pitch to get into top publications. We are regularly approached by top tier publications like Inc. That starts NOW.

Publicity 52

Publicity Video Pitching Google 52

Communications Conversations

JULY 18, 2019

Today’s TV station intern could be an executive producer in a few years. Every single media interaction — whether it’s face-to-face, on the phone, via email or social media — matters. You just never know where people will end up. Regardless, I treat every media interaction with integrity and honesty.

Local 94

Local Course Community Interviews 94

Sword and the Script

JULY 14, 2015

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. Writing and developing content on a consistent basis is like exercising. It large organizations it’s much harder.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

Maxim Behar

APRIL 2, 2023

One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. You're a former President of the World PR Association, currently President of the World Communications Forum, Senior Advisor for International Affairs and China PR Association.

Comparison 52

Comparison Newspapers Course Policies 52

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Make sure to keep it updated. More on the Public Relations Page.

Web 40

Web Pitching Local Report 40

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. You can just craft your own media strategy and hire a few interns to execute it for you. And I’m tired of it.

Print 100

Print Media Pitching Writing 100