PRSay

JUNE 18, 2020

For centuries, systemic and structural racism in the United States constrained and prevented opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. How can communicators help their organizations find the best messaging, strategies and tactics to contribute to this conversation?

How To 164

How To System Internal International 164

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Create your thought leadership strategy.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Buchanan PR

FEBRUARY 14, 2024

In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Establish a Crisis Communication Plan The most effective communications strategy is shaped before a crisis ever strikes. It may also help to identify possible scenarios, such as a media ambush , and how they may be addressed.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Buzzstream

MAY 12, 2020

Many companies have been forced to “crash transition” to remote working practices, and haven’t had time to put in place the tools, systems, and managerial structures required to manage this effectively. . Tools and Systems. First, let’s return to my point above. The second, less obvious, are tools for managing finances and payments.

Strategy 102

Strategy Employee System Tools 102

Stern + Associates

SEPTEMBER 28, 2023

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks.

Government 108

Government Technology Policies Ethics 108

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

The Proactive Report

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 124

Trends Data-Driven PR Data System 124

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 124

Communications Crisis Internal International 124

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Contently - Strategy

OCTOBER 18, 2022

“Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” Social media and niche communities like r/SkincareAddiction or r/nutrition. Use social listening tools to your advantage. Internal Resources. ” The good news? 5 types of customer research.

B2B 137

B2B Company Survey Enterprise 137

Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). In fact, broadcast media like the NFL Network and Bravo have supported Live TV through using their audiences’ content on their broadcast shows in order to actively engage with them, in real time.

Social Media 60

Social Media Media Tourism Guidelines 60

PRSay

MARCH 6, 2020

You need to be at the front of a possible crisis and not rushing to catch up should the situation get worse, said Stansell, the chief communications officer for Children’s of Alabama , the pediatric health system in Birmingham. John Elsasser is the editor-in-chief of Strategies & Tactics. He joined PRSA in 1994.

Communications 212

Communications Employee Crisis Policies 212

MaccaPR

MARCH 30, 2017

They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Another innovative strategy that the MOA social media team undertook was combining the physical and digital worlds.

Social Media 48

Social Media Media Tourism System 48

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Perhaps you have a widespread international pickup to consider. Do you have an ongoing social media campaign?

How To 265

How To Media Software Agriculture 265

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation.

Measurement 91

Measurement Social Media Media Internal 91

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Auditing and optimizing your social media presence. Auditing and optimizing your social media presence. Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234

PR Fuel

MAY 31, 2022

The quicker you get the correct information through traditional and social media channels, the less ‘misinformation’ that will exist. You should consider a press release distribution service to connect with thousands of media outlets. Be wary that information will travel fast through social media.

Crisis Management 96

Crisis Management Crisis Local System 96

wiredPRworks

APRIL 6, 2022

Listen in as Barbara Rozgonyi , host of Growing Social Now, gets you the strategies, tools, and equipment you need to make top-notch podcasts, recordings, and live event productions sound not just good, but great! ” About Growing Social Now. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

How To 52

How To Engineering System Insurance 52

Sword and the Script

APRIL 7, 2020

The company uses AI to power its media monitoring technology. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform. Meltwater is using its social media monitoring technology to aggregate tweets about COVID-19 on its website.

Technology 120

Technology System Tools Government 120

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Catch up time in AI.

Company 151

Company Tools Technology Software 151

Presspage

MARCH 6, 2018

Miami International Airport. MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Digital and social media have created an experience that’s like “pumping static into a room. Turn off commenting systems. What do we do with this information?

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision.

Media 101

Media Storytelling System Technology 101

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. John Elsasser is PRSA’s publications director and editor-in-chief of the award-winning Strategies & Tactics. He joined PRSA in 1994.

Measurement 183

Measurement Communications Analysis Data 183

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? What database management systems should young professional familiarize themselves with (Mailchimp/Constant Contact, Google Analytics, etc)?

Trade Shows 150

Trade Shows Community Social Media Resources 150

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Institutionalized whistleblowing is typically about a serious and systemic problem. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. All it takes is a plan. Flexibility is Key.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Presspage

JUNE 29, 2022

Customer strategy. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. After all, if you wanted an operating system for your phones, you wouldn’t develop a “YouOS” internally.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Customer strategy. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. After all, if you wanted an operating system for your phones, you wouldn’t develop a “YouOS” internally.

Software 78

Software Corporate System Data 78

The Proactive Report

MAY 7, 2018

In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today. Software Revision Control Systems. The Demand for Analytics. Statistical Analysis and Data Mining. User Interface Design.

Study 100

Study Analytics Software Data 100

Cision

SEPTEMBER 8, 2016

As the VP, my objectives will focus on expanding our client base on a more global scale, growing the diversity business and becoming a national thought leader on how organizations successfully handle diversity issues internally and externally. What role does social media play in protecting a brand’s reputation?

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Marketwired

MARCH 8, 2016

Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Which tools their international team relies on for collaboration . Where they look for PR ideas (content, business strategy, etc.) . Prep your team for success .

Internal 100

Internal International Exercises Tools 100