The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement.

How To 180

How To SEO eBook Measurement 180

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No measure of success. Ignore SEO at your peril. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

Brand 78

Brand Branding SEO Employee 78

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is SEO PR? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. How did it affect social traffic and SEO? This helps you measure how a campaign or individual piece of content performs. Check out our PR measurement tool. Realistic goals and metrics are at the center of that effort. Put UTM tracking on everything that moves.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. You may hear a lot of algorithm names thrown around by SEOs, like Panda, Possum, Penguin and Hummingbird.

SEO 40

SEO Content Marketing Strategy How To 40

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. Be an internal champion. Public relations has made huge strides in measuring and elevating the impact of the communications investment, but it remains poorly understood in certain companies and sectors. But circumstances can change over time, and in the rush of day-to-day struggle, they can go unspoken.

Agency 223

Agency How To Construction Advertising 223

Stephen Waddington

OCTOBER 20, 2020

Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. It’s a group created by Hard Numbers’ founder Daryl Sparey.

Agency 117

Agency SEO Groups Energy 117

The Proactive Report

MAY 7, 2018

In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today. SEO/SEM Marketing. The PR Measurement Course could give you that extra edge on your resume. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. We were so focused on our messaging to our audiences that we fell short in properly communicating with internal stakeholders. SEO Overview. So Much Data. Google Ads.

Report 81

Report Data SEO Analytics 81

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Presspage

MAY 19, 2020

You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. How can all of this be measured and analyzed? For example, analyzing top-performing posts within an industry will uncover apparent trends. SHIFT has the solution: SCALE. Data-driven approaches are proven to provide the best results.

Data 92

Data SEO Guidelines Advertising 92

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Or do they?

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

JULY 20, 2017

Stella Bayles says: I recommend beginning with the SEO team. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. Not only does it help save you time it will also reassure the rest of the internal digital teams that the data is safe too.

Analytics 136

Analytics Google SEO Data 136

PR 20/20

JUNE 14, 2021

Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. We were so focused on our messaging to our audiences that we fell short in properly communicating with internal stakeholders. SEO Overview. So Much Data. Google Ads.

Report 52

Report Data SEO Analytics 52

Stuart Bruce

OCTOBER 6, 2016

The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. banner advertising, SEO etc) (73%) than traditional PR activities (65%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Qriously has previously targeted an international market for focus groups and surveys.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO. The rule is: if you can’t measure the results, eliminate it. – paying for leads.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. This may sound like a tall order to fill. I promise you can do it. Do it well. And have some significant results.

Exercises 198

Exercises Google Writing Blogging 198

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Press releases are still potentially powerful for PR, as well as for branding, lead generation and SEO. Have you expanded into a new geographic market or vertical?

SEO 42

SEO How To Software Resources 42

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news.

Technology 60

Technology Marketing eBook Training 60

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48