ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. Here are five ways to consider voice search in a PR program.

SEO 339

SEO Reputation Local Consumer 339

Cision

JULY 1, 2021

Angela Dewan appointed International Editor for Climate at CNN; Emily White joins MoneySavingExpert.com; Jenny Desborough becomes SEO Reporter at Newsweek.

SEO 178

SEO Internal International Media 178

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

ImPRessions - Crenshaw Communications

JULY 6, 2022

It should never be the sole distribution method, but it’s an efficient way to put out key announcements and can sometimes offer an SEO boost. Granted, costs for newswire distribution for each and every announcement can be prohibitive, and the international distribution costs are insanely high.

SEO 333

SEO Analysis Meeting Travel 333

Cision

NOVEMBER 15, 2017

SEO for content is all about discovery. Authors Anna Jasinski, Raquela Chiado, Laura Brown, and Stephanie Frey are experts on SEO for content at PR Newswire. They train internal staff and external organizations on best practices for increasing visibility of online content. . About The Authors.

Infographics 0

Infographics SEO How To Training 0

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? With this in mind, read on to learn about the links between press releases and SEO, and the benefits your business can enjoy! In simple terms, SEO makes your site look better to Google or Bing algorithms. The SEO Benefits of Press Releases.

SEO 52

SEO Engineering Web Trade Shows 52

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters.

SEO 52

SEO Engineering How To Google 52

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Message optimization (SEO for PR). Messaging is made up of keywords, or “soundbites”.

Brand 370

Brand Branding SEO Engineering 370

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. Content production can be categorized as both on-page and off-page SEO.

SEO 80

SEO Infographics Strategy Viral 80

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. The only outgoing link from the page was to an internal page. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

You can also choose to have your press release sent to regional, national, or international media. SEO value: Since Google made press releases nofollow links, SEO impact is less likely. Similarly, price point is a caveat for Business Wire and is better suited for large PR and marketing budgets.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. It evaluates the quality and relevance of media outlets where your brand is featured, which can in turn be great to share with internal stakeholders.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. It evaluates the quality and relevance of media outlets where your brand is featured, which can in turn be great to share with internal stakeholders.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

5W PR

MARCH 18, 2023

To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

5W PR

APRIL 11, 2022

With technology continuing to evolve, SEO has turned into a very important promotional tool for companies. This can improve a company’s SEO efforts, and help its websites jump to the top of search engine results pages. PR is a great way for companies to communicate with their target audiences.

Publicity 97

Publicity SEO Engineering Tools 97

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 120

Communications Crisis Internal International 120

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. Again, using the Endicia search phrase “FedEx vs. UPS vs. USPS,” here’s snapshot of the SEO metrics in the MozBar (you can see our client’s post in the No.

SEO 60

SEO Tools Comparison Google 60

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Explore SEO link building budgets You might not expect this one but it’s big! They are specialists. With all PR measurement remember….

How To 180

How To SEO eBook Measurement 180

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc). Content, SEO, PPC, etc).

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Quality writing rises to the top.

SEO 221

SEO Data B2B Writing 221

Contently - Strategy

JANUARY 25, 2023

Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions. That core concept remains the same, though voice search does affect SEO in one way—length. Partner with your organization’s digital marketing team.

SEO 88

SEO How To Mobile Engineering 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. In a fast recovery, this is a disadvantage.

Comparison 296

Comparison Advertising Advertising Reputation 296

Ishmael's Corner

MAY 17, 2015

Why the Pats forgot the SEO part of content marketing is baffling. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand. Virtually no internal linking. It’s a little like constructing a street, but not paving it.

SEO 60

SEO Real Estate Google Content Marketing 60

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. You may hear a lot of algorithm names thrown around by SEOs, like Panda, Possum, Penguin and Hummingbird.

SEO 40

SEO Content Marketing Strategy How To 40

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

Deirdre Breakenridge

MAY 8, 2017

The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. Media coverage mattered as much then as it does in a digital world. Simon Erskine Locke is Founder & CEO of CommunicationsMatch TM a global communications-focused matching search engine.

Agency 223

Agency Survey SEO Social Media 223

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real. A lot of SEO boils down to the user experience.

SEO 40

SEO Blogging Web Writing 40

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. The efforts of PR tie directly back to SEO efforts.

Interviews 84

Interviews Agency SEO Google 84

Presspage

FEBRUARY 8, 2021

Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis. A white paper on The Crisis Newsroom is also available upon request.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Shift Communications

JULY 26, 2022

But we’re planning for a change in the narrative. While the labor shortage is still having an impact (and we’re still telling those stories), just this week, one of Wall Street’s biggest harbingers of a downturn, the yield curve, is sending signals — “stronger than it has been since late 2000” — of an economic decline.

Brand 78

Brand Branding SEO Employee 78

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). The Beginner’s Guide to SEO | Moz.

Content Marketing 86

Content Marketing Marketing SEO Video 86

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. Further, the associated digital content has the added benefit of boosting SEO with higher domain values.

B2B 334

B2B Company Case Study Conference 334