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Book Review: Internal Communication Strategy

Wadds Inc.

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. The good news: There are a lot of things you can measure.

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What Communicators Need to Know About Measurement Right Now

PRSay

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I appreciate your reference to “the speed of business.” How can measurement help an organization combat misinformation and disinformation?

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying.

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17 PR Metrics For Comms Teams 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.