Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer.

Measurement 182

Measurement Agency Advertising Advertising 182

Newsfile

FEBRUARY 28, 2024

What is Social Media Monitoring? Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio.

B2B 102

B2B Twitter Brand Branding 102

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. For PR professionals, adding a portion of the release to the pitch can add just enough beef to hook in the right journalist.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. PRophet is part of a larger company called Stagwell (NASDAQ: STGW), which also owns Koalifyed.

Employee 133

Employee Software Survey Tools 133

Doctor Spin

MARCH 1, 2024

Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Utilize job search websites like Indeed, Glassdoor, LinkedIn, and PR-specific job boards to find entry-level PR positions. Technology companies. Sports teams and organisations. Entertainment industry.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. It originally appeared on Tara McDonagh's LinkedIn.

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? I began my journalism career in 2014 as an intern at Automotive News. What advice do you have for PR people that want to pitch you? You can follow Hannah on LinkedIn here. Any pet peeves with PR people?

Automotive 77

Automotive Meeting Report Insurance 77

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? The deluge of PR pitches. Pitch proof points with claims.

Survey 174

Survey Marketing B2B Study 174

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

MARCH 7, 2022

It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? LinkedIn: [link].

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Pay attention to their previous work, the types of stories they write, and their social media presence.

Video 87

Video Publicity Marketing Analytics 87

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. What advice do you have for PR people that want to pitch you? Y ou can follow Bob on social media on Twitter & LinkedIn.

Automotive 81

Automotive Engineering System Media 81

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Step 4: Amplify Your Content with Media Relations. Once you published several months’ worth of content on a topic on your owned site, you’re ready to begin your media relations efforts.

Exercises 198

Exercises Google Writing Blogging 198

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. ” “We don’t know how to manage or monitor it!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 1) Share the news internally.

Media 95

Media B2B Groups Conference 95

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Landis PR

AUGUST 23, 2021

I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. What advice do you have for PR people who want to pitch you? . Hunt down editorial calendars and media kits. Related Articles: Providing Safe Food in an Unsafe World.

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. But, I’d say that it’s easier in that what we do in PR has really expanded, creating more opportunities for those who want to pursue a career in public relations.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. One size does not fit all: Your pitch to widely read publications like The Washington Post or The New York Times will need to be customized and crafted just for them. You can also follow them on LinkedIn and Twitter.

Writing 92

Writing How To Print Corporate 92

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Communications Conversations

DECEMBER 13, 2019

For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Long before Indeed, LinkedIn Jobs and other digital resources existed, I remember having to draft my first agency job description – and scouring his blog for examples.

Blogging 78

Blogging Agency Community Local 78

Bianchi Biz Blog

NOVEMBER 2, 2020

I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc. (now What advice do you have for PR people that want to pitch you?

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

FEBRUARY 4, 2020

If you are a customer that uses earned media attribution, I’d very much like to hear from you to help separate fact from fiction. Feel free to message me on social media ( LinkedIn , Twitter ) or use the email contact form here. Because they’d have to do it a dozen times over for every media database.

Software 101

Software Analysis Data Tools 101

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

PR Conversations

SEPTEMBER 13, 2018

They will be mainly focused on business management, new business and some touches on the tiller with clients (be they external or internal). In an agency setting they are become the A-team who get put forward for every pitch. Every agency director knows that feeling when a pitch comes in – who to put on the team?

Survey 82

Survey Resources Agency Training 82

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo. I had a fax machine, a phone and FedEx when I started pitching.

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Bad Pitch Blog

JANUARY 16, 2010

Here''s a good pitch of a different breed. Impressed by his approach, I offered Grant a guest post on The Bad Pitch Blog. This has not landed me the ultimate prize of a job, but it has resulted in the following ROI: 50% increase in my professional network of contacts on LinkedIn , an internal recommendation to Porter Novelli’s HR dept.

Facebook 71

Facebook Pitching Advertising Advertising 71