Cision

MARCH 30, 2016

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Longer Videos. A spokesperson said longer videos mean more diverse stories.

Instagram 120

Instagram Video Brand Branding 120

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. However, marketing and PR professionals can become easily overwhelmed by the number of best practice lists published on the Internet. Instagram is fun. Think About Your Audience. Set the Tone.

Instagram 120

Instagram How To Trends Storytelling 120

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

APRIL 29, 2019

Instagram Stories has its roots in Snapchat, as a means of sharing with your followers short-lived photos and videos destined to disappear in 24 hours. Today, Instagram Stories has become an essential part of the platform, even beginning to overtake permanent posts as the go-to means of sharing content with followers.

Instagram 60

Instagram Mobile Storytelling Video 60

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps. Stories are memorable and can set your brand apart.

Marketing 52

Marketing Pitching Creativity Storytelling 52

5W PR

JUNE 7, 2021

WhatsApp is the market leader in many countries as it feels safe and secure. Geolocation tracking produces more relevant marketing for customers. Multimedia features and storytelling techniques can be used to create striking content. Instagram polls are interactive with their emojis and stickers. Geolocation tracking.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Micro-influencers generally have less than 10,000 followers on Instagram. Storytelling is powerful. Video content is on the rise. With over 1.5

Trends 68

Trends Marketing Storytelling Construction 68

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 160

Publicity Storytelling Instagram Pitching 160

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Don’t forget to share your video across your channels and cut them up to post on Vine and Instagram.

Storytelling 120

Storytelling Mobile Video Viral 120

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Technology firms such as Microsoft with Teams and Facebook with Workplace are taking a keen interest in the market.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

APRIL 12, 2024

Recently, several major updates have captured the attention of users and marketers alike – check them out below. Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78

Travel Consumer Strategy Tourism 78

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. Video trends for 2023.

Video 162

Video Film Social Media Facebook 162

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

The Stalwart Blog

JULY 15, 2016

I feel like Instagram is a dinosaur and Facebook…don’t get me started. I think I love it so much for two reasons: Intimacy - sure you can take a video and share it on Instagram, Twitter or Facebook, but those platforms can get in the way of the viewing experience. I thought I was too old or it was complicated, but now I am HOOKED.

Storytelling 60

Storytelling Real Estate Instagram Video 60

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

Critical Mention

OCTOBER 9, 2019

Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Instagram - visually centered social media content that should capture people’s attention very quickly. Use Social Media for Storytelling. Priscilla is the marketing coordinator for Critical Mention.

Social Media 75

Social Media Marketing Media Instagram 75

5W PR

FEBRUARY 24, 2023

Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook. Influencer marketing campaigns Fashion brands can collaborate with relevant influencers on social media platforms. When paired with storytelling, companies can connect with even more people. They can even live-stream a fashion show.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Barokas

DECEMBER 19, 2019

These numbers may not be surprising, but they serve as an important reminder for marketing and PR professionals. Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

The Hoyt Organization

MARCH 25, 2024

For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Beauty brands can use platforms like Snapchat and Instagram Stories for interactive and real-time engagement.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

NOVEMBER 17, 2023

Examples of visual consistency include sticking to the same fonts, imagery, and graphics style (whether that’s bright and colourful, minimalist or retro, or whatever aligns most to your brand), ensuring your brand logo is utilised when appropriate and having an aesthetically pleasing Instagram feed.

Social Media 62

Social Media Media B2C Instagram 62

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? In fact, I know from experience, they coexist nicely. Psychographic.

Storytelling 45

Storytelling Data B2C B2B 45

Buchanan PR

NOVEMBER 29, 2023

The Rise of Social Commerce Social commerce is not a new concept, but its prominence has skyrocketed in recent years, driven by the explosive growth of platforms like TikTok, Instagram and YouTube. This convenience has redefined the shopping experience, reducing customer friction and increasing the likelihood of impulse purchases.

Social Media 80

Social Media YouTube Instagram Trends 80

5W PR

JULY 19, 2023

To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity. This strategy attracts attention.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Reputation Crisis Communications 195

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Since 2022, all video uploaded to the channel is now a reel.

Video 62

Video Social Media Instagram Media 62

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Instagram Generation. 07 percent for Facebook. Hashtags.

Instagram 158

Instagram Publicity How To Social Media 158

Flack's Revenge

OCTOBER 27, 2021

Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The savvy tech marketer adjusts tactics accordingly. Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177