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Build Your Brand With Effective Storytelling

The Hoyt Organization

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? The answer lies in the power of storytelling. As humans, we are hardwired to respond to stories.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. Here are a few ways Instagram can help amplify storytelling for B2B organizations. This is a no-brainer.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

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Instagram Ranking Explained

Konnect Agency

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

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Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. What Does This Mean For Your Brand? Longer Videos.

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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities. The post Riding The Mobile Wave: What’s In It For PR?

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The Key to Influencer Marketing in the Beauty Industry is Authenticity

5W PR

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. However, the key to effective beauty marketing with influencers in today’s saturated market is authenticity. When influencers are genuinely excited about a product or brand, their enthusiasm is contagious.