Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.” Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric.

Leadership 164

Leadership Blogging Storytelling SEO 164

David PR Group

JULY 21, 2014

For a period of time, we were blasting out as much information as we could to build awareness – and the story suffered. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Have you seen examples of great storytelling lately?

Storytelling 81

Storytelling Marketing Viral Energy 81

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

In the current environment, there’s a world of data available to help inform program strategy and measure success. If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. Ignore SEO at your peril. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. In today’s digital age, transparency and authenticity are paramount, as information spreads rapidly.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. It’s also the phase where targeted marketing kicks in with brand-oriented information to nudge along the prospect. Storytelling engages, influence persuades. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. By planning your posts in advance, you ensure a consistent and timely flow of information to your audience.

LinkedIn 57

LinkedIn Publicity SEO Storytelling 57

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Better inform your audience. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that.

Video 62

Video Strategy SEO Engineering 62

Prohibition

MAY 18, 2023

Authenticity and Credibility Influencers are often seen as trusted sources of information by their followers. Influencers are also skilled storytellers who know how to connect with their audience on a personal level. This can positively enhance your brand’s SEO and improve both your website, and brand’s visibility.

Strategy 62

Strategy Marketing SEO B2C 62

Business Wire

JUNE 28, 2017

Our eyes scan thousands of pieces of information and we only stop when an image is appealing or when the news is pertinent. PR professionals must accept these transformations if they want their information to perform. Utilize the latest storytelling tools, such as interactive photos and videos. Forget the old habits!

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Writing for SEO is standard PR practice. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway.

Publicity 145

Publicity Storytelling Mobile Industry 145

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well.

Marketing 68

Marketing SEO Guidelines eBook 68

Burrelles Fresh Ideas

JULY 25, 2023

Beyond that, ERPs connect with other tools that are designed to help with specific aspects of bringing all this information together in one place. All this information can greatly feed into how public relations works. For all your monitoring needs, request a demo to see how we can help.

Tools 75

Tools System How To Software 75

ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. Information is essential.

Publicity 255

Publicity Storytelling Automotive Software 255

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

David PR Group

OCTOBER 9, 2014

Well, I wasn’t writing for people; I was writing for an algorithm at the behest of an SEO expert. (In As I have said many times, the folks at Google are way smarter than us, and the Google mission is to direct people to the information they are seeking. That craft still exists, and you still need SEO-friendly content.

SEO 94

SEO Google Storytelling Writing 94

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Resources Cited: How is information shared in this industry, what are the most reliable resources and who are the overarching figures of authority?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PR 20/20

JANUARY 16, 2023

We’re constantly trolling these URLs for nuggets of information or fascinating research. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”.

Blogging 52

Blogging Marketing Pinterest SEO 52

Ishmael's Corner

AUGUST 26, 2014

So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does. Google’s swami of SEO Matt Cutts has been doing a slow burn on the topic of “guest posting for backlinks” for some time. Here’s what I mean.

Blogging 121

Blogging Analysis SEO Enterprise 121

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ).

Survey 178

Survey Marketing B2B Study 178

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR Fuel

NOVEMBER 24, 2020

In an age where information is distributed across the globe in as long as it takes to click a button, it’s imperative that you understand public relations. Essentially, public relations is storytelling. Master SEO. Use that information to build a profile and target your press releases to them specifically.

Publicity 52

Publicity SEO Advertising Advertising 52

ISEBOX

FEBRUARY 23, 2017

If that external site is yours, you drive website traffic every time someone clicks on the pin, increase that traffic potential exponentially every time someone re-pins it, and boost SEO. Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Contently - Strategy

NOVEMBER 22, 2023

Clear objectives will guide your content planning and set the stage for impactful storytelling. Meanwhile, our built-in SEO tools let you instantly see the search volume and cost-per-click for relevant keywords, allowing you to maximize your content’s visibility and engagement. Foster a culture of openness.

How To 52

How To Content Marketing Analysis eBook 52

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. Try our services.

Survey 98

Survey Industry Leadership Study 98

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. As a PR pro, you must have heard a thousand times about emotional storytelling. He specializes in SEO and Content Marketing activities. Emotional intelligence drives consumer culture which influences your business strategy. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Google Strives to Squeeze the Technical Gamesmanship out of SEO.

Industry 60

Industry Storytelling Journalism Corporate 60

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

It’s also about examining how major stories are crafted in top media outlets, deconstructing key examples of storytelling, and analyzing the communications strategy behind media coverage and the professionals who respond to it. Lou Hoffman is someone who does this well in his blog, Ishmael’s Corner. They are disciplined.

SEO 159

SEO Analysis Storytelling Training 159